HYBE Yongsan Headquarters

BTS TXT SEVENTEEN NewJeans LE SSERAFIM ENHYPEN

The grand headquarters of HYBE Corporation, featuring HYBE Insight museum for fans of BTS, SEVENTEEN, and other artists.

Artist Connections

The grand headquarters of HYBE Corporation, featuring HYBE Insight museum for fans of BTS, SEVENTEEN, and other artists.

The HYBE Yongsan Headquarters is a massive, state-of-the-art building that serves as the heart of HYBE Corporation, home to global sensations like BTS, TXT, SEVENTEEN, ENHYPEN, LE SSERAFIM, and NewJeans. Beyond being a corporate office, it houses HYBE Insight, a dedicated music museum that offers an immersive experience into the world of HYBE artists, showcasing their achievements, creative processes, and the stories behind their music. For international fans, visiting the HYBE building and HYBE Insight is a major pilgrimage, providing a deep dive into the Hallyu phenomenon. Fans gather outside to take photos with the iconic building and visit the museum to engage with interactive exhibits and exclusive content. It represents the pinnacle of modern K-pop industry infrastructure and a central hub for multiple beloved groups.

"The HYBE Yongsan Headquarters is a massive, state-of-the-art building that serves as the heart of HYBE Corporation, home to global sensations like BTS..."

BTS

Activity: Company Activities & Content Filming
HYBE's headquarters is the primary hub for BTS's company activities, including meetings, content filming for 'Run BTS!', 'BTS In The SOOP', and various behind-the-scenes content.
Activity: Company Building Sightseeing
This was the initial main building where BTS trained, recorded, and produced much of their early work. Fans visited to see their origins.
Activity: Company Building Sightseeing & Museum
HYBE Insight, located within the headquarters, is a dedicated museum celebrating BTS's achievements. Fans also visit the exterior of the building to take photos and connect with the company behind their idols.
Activity: Company Headquarters
HYBE Yongsan is the corporate headquarters of HYBE Corporation, home to Big Hit Music, the agency managing BTS. This is where the magic happens, from album production to global strategies.
Activity: Company Headquarters & Music Production
HYBE is the home of BTS, where they train, record, and plan their global activities. It's the central hub for their entire career.
Activity: Company Headquarters & Practice
The main office and practice facilities for BTS, where they plan, record, and train. Fans often visit the exterior.
Activity: Company Headquarters & Production
HYBE Yongsan serves as the main headquarters for BTS's management, recording, and content production, where they often visit for schedules.
Activity: Early Career & Breakthrough Era
This building was the headquarters of Big Hit Entertainment during BTS's early career, including their breakthrough 'HwaYangYeonHwa (HYYH)' era, where they trained, lived, and created much of their early music.
Activity: Exhibition Features
HYBE INSIGHT showcases BTS's journey, achievements, and creative process through interactive exhibits, memorabilia, and immersive installations. It offers a deep dive into their music and artistry.
Activity: Global Operations & Content Production
HYBE serves as the global headquarters for BTS, where major decisions, album production, and content creation for their worldwide activities are managed.
Activity: Headquarters & Work Activities
This is the headquarters of HYBE Corporation, home to BTS. Members conduct recordings, meetings, practices, and various work-related activities here.
Activity: Interactive Exhibitions
HYBE Insight featured extensive, immersive exhibitions dedicated to BTS, showcasing their music, achievements, and creative process through interactive displays and exclusive content.
Activity: Interactive Exhibitions & Music History
HYBE INSIGHT was a museum dedicated to HYBE's music, featuring interactive exhibits on BTS's journey, achievements, and creative process.
Activity: Museum 'HYBE Insight' (formerly)
Previously housed the 'HYBE Insight' museum, offering immersive experiences into BTS and other HYBE artists' music and creative process.
Activity: Music Production and Global Operations
The HYBE headquarters is the core of BTS's global operations, where their music is produced, strategies are planned, and they often conduct meetings and content filming.
Activity: Weverse Shop & Museum
The building houses HYBE Insight, a museum dedicated to HYBE artists, offering immersive experiences and merchandise.

ENHYPEN

Activity: Company Building Sightseeing & Museum
ENGENEs (ENHYPEN fans) make pilgrimages to the HYBE building and museum to see exhibits and experience the company's environment.
Activity: Company Headquarters
BELIFT LAB, ENHYPEN's agency, is a joint venture between CJ ENM and HYBE Corporation. While their primary operational base might vary, HYBE Yongsan serves as a significant corporate connection.
Activity: Company Headquarters & Practice
Home base for ENHYPEN's activities, including content creation and rehearsals.
Activity: Debut & Comeback Preparations
ENHYPEN's debut preparations and all subsequent comeback activities are centered at this building, where they rehearse and produce content.
Activity: Exclusive Content & Merch
HYBE Insight provided exclusive behind-the-scenes content and limited edition merchandise for ENHYPEN, allowing fans a deeper connection with the group.
Activity: Exhibition Features
Fans can explore exhibits dedicated to ENHYPEN, celebrating their rise and unique sound within the HYBE family.
Activity: Immersive Audio-Visual Experiences
HYBE INSIGHT offered immersive audio-visual experiences that highlighted ENHYPEN's music and unique sound.
Activity: Music Production & Visual Content
ENHYPEN focuses on music production, choreography development, and filming various visual content at the HYBE building.
Activity: Practice, Meetings & Promotional Work
ENHYPEN members conduct their daily practices, attend meetings, and engage in promotional work at the HYBE Yongsan complex.

LE SSERAFIM

Activity: Company Building Sightseeing & Museum
FEARNOT (LE SSERAFIM fans) visit the HYBE building and HYBE Insight to learn more about the group and their label, Source Music (under HYBE).
Activity: Company Headquarters
LE SSERAFIM, under Source Music (a HYBE subsidiary) and BELIFT LAB, are also connected to the HYBE Yongsan headquarters, where much of their management and planning takes place.
Activity: Company Headquarters & Practice
Primary location for LE SSERAFIM's music production, choreography, and promotional planning.
Activity: Debut & Group Activities
LE SSERAFIM's debut preparations and ongoing group activities, including recordings and practices, are centered at HYBE.
Activity: Debut & Group Exhibitions
LE SSERAFIM's debut and artistic journey were highlighted through dedicated exhibition spaces, celebrating their unique concept and music.
Activity: Exhibition Features
LE SSERAFIM's artistic contributions and narrative are presented through various exhibits, allowing fans to learn more about their journey.
Activity: Practice & Filming
LE SSERAFIM members regularly use the HYBE facilities for dance practice, vocal training, and filming various promotional and social media content.
Activity: Recordings, Practices & Comeback Preparations
LE SSERAFIM frequently uses the HYBE facilities for recordings, dance practices, and preparations for their comebacks.
Activity: Thematic Zones & Merchandise
The museum included thematic zones related to LE SSERAFIM's releases and a gift shop with exclusive merchandise for all HYBE artists.

NewJeans

Activity: Agency Base & Content Creation
NewJeans, under HYBE's sub-label ADOR, operates from the HYBE ecosystem, creating their unique music and content.
Activity: Company Building Sightseeing & Museum
Bunnies (NewJeans fans) visit the HYBE headquarters and HYBE Insight to connect with the company and its artists, including their label ADOR.
Activity: Company Headquarters
NewJeans, managed by ADOR (a HYBE subsidiary), also have their corporate roots and operational ties to the HYBE Yongsan building.
Activity: Concept Development & Promotions
NewJeans' unique concept development, music production, and promotional activities are managed from the HYBE headquarters.
Activity: Exhibition Features
NewJeans' unique concept and music are also celebrated in the museum, showcasing their impact and artistry within HYBE.
Activity: Interactive Art & Music Displays
NewJeans' innovative music and visual aesthetic were showcased through interactive art installations and music-focused exhibits.
Activity: Training and Creative Content
NewJeans, under ADOR (a HYBE subsidiary), trains and creates their unique content within the HYBE ecosystem, benefiting from its state-of-the-art facilities.
Activity: Training, Content Shoots & Agency Management
NewJeans utilizes the HYBE headquarters for their training, various content shoots, and managing their activities with ADOR, a HYBE sub-label.

SEVENTEEN

Activity: Agency Operations & Content Creation
As part of HYBE, SEVENTEEN members frequently visit the building for agency operations, content creation, and collaborative projects.
Activity: Artist Interviews & Album Art
Visitors could explore artist interviews and detailed displays of album art and production elements for SEVENTEEN and other HYBE artists.
Activity: Company Building Sightseeing & Museum
Carats (SEVENTEEN fans) visit the HYBE headquarters and HYBE Insight to engage with content related to SEVENTEEN and other artists of the multi-label company.
Activity: Company Headquarters
PLEDIS Entertainment, SEVENTEEN's agency, is a subsidiary of HYBE Corporation, making HYBE Yongsan their central hub for operations.
Activity: Company Headquarters & Practice
Main base for SEVENTEEN's activities, including album preparations and practice.
Activity: Company Schedules & Meetings
SEVENTEEN members regularly visit the HYBE building for company meetings, practice, and album preparations.
Activity: Exhibition Features
As part of the HYBE family, SEVENTEEN's musical journey and achievements are also highlighted within the museum, connecting fans to their artistry.
Activity: Management & Collaborative Projects
SEVENTEEN, under PLEDIS Entertainment (a HYBE subsidiary), benefits from HYBE's resources and often has collaborative projects related to the main company.
Activity: Practice and Collaboration
SEVENTEEN utilizes the extensive practice rooms and studios within the HYBE building for their intricate choreographies and music production, collaborating with HYBE's resources.
Activity: Practice, Recording, & Promotions
SEVENTEEN utilizes the HYBE facilities for dance practice, music recording, and extensive promotional activities for their album releases.

TXT

Activity: Artist Showcases
TXT was featured in various sections, offering insights into their journey, music production, and personal messages to fans through multimedia exhibits.
Activity: Comeback Preparations & Training
TXT members regularly visit HYBE for comeback preparations, recording sessions, and dance training, utilizing the state-of-the-art facilities.
Activity: Company Building Sightseeing
TXT members also spent time training and working in this building during their pre-debut and early debut periods.
Activity: Company Building Sightseeing & Museum
MOAs (TXT fans) visit the HYBE building, especially HYBE Insight, to explore exhibits related to TXT and other HYBE artists, and to see their agency's headquarters.
Activity: Company Headquarters
TXT, managed by Big Hit Music, also operates from the HYBE Yongsan building, where they conduct meetings, practices, and various company-related activities.
Activity: Company Headquarters & Practice
Primary location for TXT's album production, training, and meetings.
Activity: Content Filming & Practice
TXT frequently uses the HYBE facilities for dance practices, content filming, and recording sessions.
Activity: Exclusive Content & Artistic Displays
The museum showcased exclusive content, behind-the-scenes footage, and artistic displays related to TXT's music and concepts.
Activity: Exhibition Features
The museum also features content related to TXT, highlighting their contributions to K-pop and offering a glimpse into their artistic world.
Activity: Training & Comeback Preparations
TXT members extensively use HYBE facilities for their training, music production, and preparations for their highly anticipated comebacks.
Activity: Training & Content Creation
TXT members spend significant time at HYBE for training, album preparations, and filming their reality shows and vlogs, often seen around the building.
Activity: Training & Debut Preparations
TXT members also trained and prepared for their highly anticipated debut in this building before Big Hit Entertainment moved to its current HYBE headquarters.
Activity: Training, Recording & Group Activities
TXT, as a HYBE group, utilizes the state-of-the-art facilities for training, recording music, and various group activities.