The Hyundai Seoul (Pop-up Stores & Events)

BTS NewJeans LE SSERAFIM TWICE BLACKPINK IVE NCT aespa ZEROBASEONE

Artist Connections

A major department store known for hosting frequent and large-scale K-pop pop-up stores and fan events.

The Hyundai Seoul, although technically in Yeongdeungpo-gu, is highly relevant due to its extreme popularity as a K-pop pop-up store destination and its proximity and accessibility from Seocho 4-dong. This modern, visually stunning department store has become a mecca for K-pop fans, consistently hosting large-scale, limited-edition pop-up stores and fan events for top-tier groups like BTS, BLACKPINK, NewJeans, aespa, and IVE, as well as many other popular K-pop artists. These pop-ups offer exclusive merchandise, immersive experiences, and unique photo zones, drawing massive crowds of both local and international fans. The store's innovative design and spacious event areas make it an ideal venue for these highly anticipated K-pop activations. For international K-pop fans, The Hyundai Seoul is an essential destination for its ever-changing roster of K-pop events, providing unparalleled opportunities to purchase exclusive goods and engage directly with their favorite artists' concepts and brands.

"The Hyundai Seoul, although technically in Yeongdeungpo-gu, is highly relevant due to its extreme popularity as a K-pop pop-up store destination and i..."

BLACKPINK

• Activity: Brand Collaborations & Pop-ups
  Known for hosting pop-up stores related to BLACKPINK's brand endorsements or official merchandise.
• Activity: Brand collaboration pop-ups and fan experiences
  BLACKPINK's luxury brand collaborations often manifest as pop-up stores or immersive experiences at The Hyundai Seoul.

BTS

• Activity: BT21 Pop-up & Collaborations
  Has hosted BT21 pop-up stores and other collaborations related to BTS, attracting a large number of ARMYs.
• Activity: Limited-edition pop-up stores and merchandise events
  The Hyundai Seoul has hosted hugely popular BTS pop-up stores offering exclusive merchandise, drawing massive crowds of ARMYs.
• Activity: Pop-up Stores & Events
  Often hosts official BTS pop-up stores or special events, selling exclusive merchandise and offering interactive experiences.

IVE

• Activity: Album release pop-ups and fan engagement events
  IVE has hosted pop-up stores for album releases, offering exclusive goods and engaging fan activities.
• Activity: Brand Collaboration Events
  IVE has participated in brand collaboration events and promotional activities within The Hyundai Seoul, utilizing its trendy and upscale environment to launch new products or campaigns.
• Activity: Pop-up Store, Fan Engagement Events
  IVE has hosted pop-up stores for album releases or special merchandise at The Hyundai Seoul, providing DIVEs with unique opportunities to engage with the group's concepts and purchase exclusive items in a high-end environment.
• Activity: Promotional Events & Appearances
  Members have made appearances for brand promotions or attended exclusive events within the department store.
• Activity: Promotional Events & Photo Zones
  IVE has held promotional events and featured in various pop-up store photo zones within the department store.

LE SSERAFIM

• Activity: Photoshoots & Content Filming
  LE SSERAFIM has conducted photoshoots and filmed various content within The Hyundai Seoul, leveraging its modern architecture and stylish interiors as a chic backdrop.

NCT

• Activity: Brand Collaborations & Appearances
  NCT members have participated in brand collaboration events and appearances within The Hyundai Seoul.
• Activity: Themed Pop-ups & Exclusive Merch
  NCT has held successful themed pop-up stores here, offering exclusive merchandise, photo zones, and interactive experiences for NCTzens.

NewJeans

• Activity: Album Promotion Pop-ups
  NewJeans has frequently held popular pop-up stores here to celebrate album releases and connect with their fanbase.
• Activity: Debut and comeback pop-up stores with unique concepts
  NewJeans has held highly successful and uniquely conceptualized pop-up stores at The Hyundai Seoul for their debut and comebacks.
• Activity: Pop-up Store & Fan Engagement
  NewJeans has hosted highly successful pop-up stores at The Hyundai Seoul, selling exclusive merchandise and creating immersive fan experiences that drew massive crowds.
• Activity: Pop-up Store, Brand Collaborations
  NewJeans has held highly successful pop-up stores and exclusive brand collaboration events at The Hyundai Seoul, attracting massive crowds and showcasing their unique brand identity through limited-edition merchandise and immersive experiences.
• Activity: Pop-up Stores & Fan Experiences
  Recently hosted popular NewJeans pop-up stores with exclusive goods and themed experiences.

TWICE

• Activity: Comeback Pop-up Stores
  TWICE has utilized The Hyundai Seoul for comeback-related pop-up stores, providing unique fan experiences and merchandise.

Various K-pop Artists

• Activity: Frequent K-pop related pop-up stores and fan events
  The Hyundai Seoul is a premier venue for K-pop agencies to launch various pop-up stores, art exhibitions, and fan events for numerous groups throughout the year.

Various K-pop Artists (Pop-up Stores)

• Activity: Hosts K-pop Pop-up Stores & Events
  The Hyundai Seoul frequently hosts high-profile K-pop pop-up stores, exhibitions, and fan events for various popular groups, becoming a major destination for K-pop fan culture.

Various K-pop Artists (Pop-ups)

• Activity: Seasonal Pop-up Stores, Exhibition
  The Hyundai Seoul is a prime location for various K-pop groups to host seasonal pop-up stores, art exhibitions, and special events, offering fans immersive experiences and exclusive merchandise that reflects their idols' aesthetics and concepts.

Various K-pop Groups

• Activity: Pop-up Stores & Fan Events
  The Hyundai Seoul is a prime location for K-pop groups to open limited-time pop-up stores for album releases, merchandise sales, and fan engagement events.

Various K-pop Idols

• Activity: Pop-up Stores & Fan Events
  The Hyundai Seoul is a popular venue for K-pop pop-up stores, fan events, and brand collaborations, drawing many idols and fans.

Various K-pop Idols (Pop-up Stores, Fan Events)

• Activity: Luxury Pop-up Stores & Fan Events
  The Hyundai Seoul, a luxury department store adjacent to Yongsan, is a prime location for high-end K-pop merchandise pop-ups, brand collaborations, and exclusive fan events.

Various K-pop Idols (Pop-up stores/Events)

• Activity: Pop-up Stores and Fan Events
  The Hyundai Seoul is a popular venue for K-pop idol pop-up stores, album release events, and merchandise sales, drawing large crowds of fans for unique experiences.

Various K-pop Idols (for pop-up stores, events, shopping)

• Activity: Attended Pop-up Stores and Events
  Many K-pop groups and artists have held pop-up stores, fan events, or showcases at The Hyundai Seoul, especially for new album releases or merchandise launches.
• Activity: Personal Shopping
  Idols are sometimes spotted shopping at the mall for personal items or for special events, given its trendy and high-end offerings.

ZEROBASEONE

• Activity: Debut & Comeback Pop-up Events
  ZEROBASEONE has utilized The Hyundai Seoul for high-profile pop-up events to promote their debut and subsequent comebacks.

aespa

• Activity: Brand Launch Events, Fashion Collaborations
  aespa has participated in product launch events and fashion collaborations at The Hyundai Seoul, leveraging its status as a trendy and upscale department store to promote brands they endorse, drawing significant fan attention.
• Activity: Concept Exhibitions & Fan Activities
  aespa has launched innovative concept exhibitions and fan-engaging activities at the venue, showcasing their unique universe.
• Activity: Metaverse concept pop-ups and interactive zones
  aespa's futuristic and metaverse concepts are often brought to life through interactive pop-up stores and experience zones here.

Youtube