Gentle Monster Seongsu Flagship Store

An avant-garde eyewear brand flagship, known for its unique installations and K-pop idol connections, especially BLACKPINK's Jennie.

Artist Connections

An avant-garde eyewear brand flagship, known for its unique installations and K-pop idol connections, especially BLACKPINK's Jennie.

The Gentle Monster Seongsu Flagship Store is more than just an eyewear shop; it's a dynamic art installation space that continuously evolves with new themes and visual spectacles. This avant-garde approach to retail has made it a significant cultural landmark in Seongsu and a magnet for K-pop artists and fashion enthusiasts. Most notably, Jennie from BLACKPINK has had highly successful collaborations with Gentle Monster, leading to exclusive eyewear collections and immersive pop-up experiences that draw massive international attention. Many other K-pop idols are also known to wear Gentle Monster eyewear or visit its stores for fashion inspiration. For K-pop fans, especially BLINKs, visiting this flagship store offers an opportunity to engage with a brand deeply intertwined with K-pop fashion and to experience the creative luxury that defines Jennie's style and the broader K-pop aesthetic.

"The Gentle Monster Seongsu Flagship Store is more than just an eyewear shop; it's a dynamic art installation space that continuously evolves with new ..."

BLACKPINK's Jennie

Activity: Jentle Garden Collaboration Promotion
Jennie frequently visits Gentle Monster stores for collaborations like 'Jentle Garden' and 'Jentle Home', promoting her collections and engaging with fans.

BTS

Activity: Fashion & Style Inspiration
BTS members have been seen wearing Gentle Monster products, influencing global fashion trends and making the brand a part of K-pop idol styling.

EXO's Chanyeol

Activity: Fashion Purchases & Appearances
Chanyeol has been seen wearing Gentle Monster eyewear, indicating his personal interest and visits to the brand's stores for fashion items.

Jennie (BLACKPINK)

Activity: Brand Collaboration & Pop-ups
Jennie has famously collaborated with Gentle Monster, leading to exclusive collections and pop-up stores that attract global attention and K-pop fans.

Numerous K-pop artists (for fashion, visits)

Activity: Casual Visits & Shopping
Gentle Monster's avant-garde designs and unique store concepts make it a popular destination for K-pop idols for shopping and fashion inspiration.
Activity: Fashion Content
The visually striking store environment is sometimes used for fashion-related content, interviews, or social media posts by idols.