Lotte Young Plaza Myeongdong

BTS TXT TWICE BLACKPINK ITZY

Artist Connections

A trendy youth-oriented department store in Myeongdong, a hotspot for K-pop merchandise and pop-up stores.

Lotte Young Plaza Myeongdong is a popular department store specifically catering to younger generations, offering trendy fashion, cosmetics, and a vibrant atmosphere. It has become a significant hotspot for K-pop fans due to its frequent hosting of official K-pop merchandise pop-up stores and collaboration product launches. Groups like BTS, BLACKPINK, TWICE, TXT, and ITZY have all had a presence here, drawing immense crowds of fans eager to purchase limited-edition goods, participate in special events, or simply immerse themselves in the K-pop shopping experience. The plaza's dynamic and youth-focused environment makes it an ideal location for K-pop fan engagement, serving as a central point for purchasing fan-specific items and experiencing the commercial side of K-pop culture. For any K-pop enthusiast, a visit to Lotte Young Plaza is almost mandatory to find exclusive merchandise and feel the palpable energy of fandom.

"Lotte Young Plaza Myeongdong is a popular department store specifically catering to younger generations, offering trendy fashion, cosmetics, and a vib..."

BLACKPINK

• Activity: Brand Endorsement Events
  BLACKPINK members have participated in brand endorsement events or product launches for fashion and beauty brands housed in Lotte Young Plaza.

BTS

• Activity: Collaboration Product Launch
  Various brands collaborating with BTS have launched their products with special events or dedicated sections within Lotte Young Plaza.
• Activity: Official Merchandise Pop-up Store
  Lotte Young Plaza has frequently hosted official BTS merchandise pop-up stores, drawing massive crowds of ARMYs for limited-edition products.

ITZY

• Activity: Fashion/Beauty Brand Promotion
  ITZY has engaged in promotional activities for youth-oriented fashion and beauty brands available at Lotte Young Plaza.

TWICE

• Activity: Pop-up Stores/Fan Merchandise
  TWICE has had pop-up stores or dedicated sections for their official merchandise and collaboration products within the plaza.

TXT

• Activity: Album Release Events/Merchandise Sales
  TXT has utilized Lotte Young Plaza for special album release events or exclusive merchandise sales, appealing to their younger fanbase.

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