S Factory

BLACKPINK EXO aespa

Artist Connections

A large-scale cultural complex in Seongsu, known for hosting major K-pop pop-up stores, exhibitions, and events.

S Factory is a massive industrial-chic cultural complex in Seongsu-dong, repurposed from an old factory. Its expansive, versatile spaces make it an ideal venue for large-scale K-pop events, including pop-up stores, exhibitions, and album release showcases. Groups like BLACKPINK, EXO, and aespa have chosen S Factory to create immersive fan experiences, transforming the industrial setting into vibrant, themed environments. These events often attract thousands of fans from around the world, making S Factory a significant hub for K-pop cultural interactions. Visitors can check for ongoing events and immerse themselves in the world of their favorite idols, experiencing cutting-edge displays and exclusive merchandise.

"S Factory is a massive industrial-chic cultural complex in Seongsu-dong, repurposed from an old factory"

BLACKPINK

• Activity: Pop-up Store & Exhibition
  BLACKPINK has held exclusive pop-up stores and exhibitions at S Factory, offering unique fan experiences and showcasing their brand collaborations.

EXO

• Activity: Album Release Event
  EXO has utilized S Factory's large event spaces for album release showcases and fan events, accommodating a large number of fans.

Numerous K-pop groups (for pop-up stores, exhibitions, and events)

• Activity: Exhibitions
  Idol-themed art exhibitions, photo exhibitions, and interactive fan experiences are often held here, providing immersive fan engagement.
• Activity: Fan Events & Showcase
  Due to its spacious and versatile nature, S-Factory has hosted fan meetings, album showcases, and special performance events for various K-pop artists.
• Activity: Pop-up Stores
  S-Factory is a prime location for K-pop groups to host large-scale pop-up stores for album releases, anniversaries, or special merchandise launches, attracting thousands of fans.

aespa

• Activity: Concept Exhibition
  aespa has hosted immersive concept exhibitions at S Factory, bringing their unique futuristic world to life for fans.

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