Myeongdong Street

A bustling shopping district known for K-pop idol advertisements, brand endorsements, and merchandise stores.

Artist Connections

A bustling shopping district known for K-pop idol advertisements, brand endorsements, and merchandise stores.

Myeongdong is one of Seoul's premier shopping districts, renowned for its vibrant atmosphere, endless cosmetic shops, fashion boutiques, and street food. This bustling area is inextricably linked with K-pop, serving as a massive outdoor gallery for idol advertisements, from giant billboards to store posters. Many K-pop groups and individual idols, including BLACKPINK, EXO, TWICE, and aespa, have lucrative endorsement deals with brands that have a strong presence here, leading to various promotional events, fan signs, and pop-up stores. The LINE FRIENDS flagship store, home to the beloved BT21 characters created by BTS, is a must-visit for fans. Myeongdong is where K-pop’s commercial influence is most visible, offering fans a direct connection to their idols through merchandise and brand experiences.

"Myeongdong is one of Seoul's premier shopping districts, renowned for its vibrant atmosphere, endless cosmetic shops, fashion boutiques, and street fo..."

BLACKPINK

Activity: Brand Endorsements & Pop-up Stores
BLACKPINK members have been involved in various brand endorsements with stores located in Myeongdong. Pop-up stores and events related to their collaborations frequently appear here.

BTS

Activity: BT21 Store & Merchandise Shopping
While not directly visiting, the LINE FRIENDS flagship store in Myeongdong, home to the popular BT21 characters created by BTS, is a major attraction for ARMYs worldwide.

EXO

Activity: Cosmetic Brand Endorsements & Fan Signings
EXO has historically been associated with many cosmetic brands that have flagship stores in Myeongdong, leading to fan signing events and promotional appearances.

TWICE

Activity: Brand Promotions & Shopping
TWICE has participated in various brand promotions in Myeongdong, often seen in advertisements or having special events at shops.

aespa

Activity: Advertisement Filming & Endorsements
aespa, as rising global stars, feature prominently in advertisements displayed across Myeongdong and have endorsements with brands popular in the area.