Seongsu-dong Street

BTS BLACKPINK Red Velvet EXO NCT

Artist Connections

The entire Seongsu-dong district, a mecca for trendy cafes, fashion boutiques, and K-pop pop-up events and celebrity sightings.

Seongsu-dong Street refers to the general area of Seongsu-dong, which has transformed from an industrial hub into one of Seoul's trendiest districts. It's a dynamic blend of repurposed factories, chic cafes, designer boutiques, and art spaces. This vibrant atmosphere makes it a prime location for K-pop activities. BTS, BLACKPINK, EXO, Red Velvet, and NCT have all held various pop-up stores, brand collaboration events, photoshoots, and even filmed reality show segments throughout Seongsu-dong. The district frequently hosts limited-time K-pop themed pop-up stores and exhibitions, especially around album releases or anniversaries, making it a constantly evolving landscape for fans. Walking through Seongsu-dong, fans are likely to encounter new K-pop related events, discover idol-frequented spots, and immerse themselves in the contemporary K-pop lifestyle.

"Seongsu-dong Street refers to the general area of Seongsu-dong, which has transformed from an industrial hub into one of Seoul's trendiest districts"

BLACKPINK

• Activity: Brand Collaboration Pop-ups
  BLACKPINK has collaborated with various fashion and beauty brands, leading to pop-up installations and events frequently held in the trendy Seongsu area.

BTS

• Activity: Various Pop-up Stores & Events
  BTS has had numerous pop-up stores and fan events in various locations across Seongsu-dong, celebrating album releases and anniversaries.

EXO

• Activity: Album Promotion Street Events
  EXO has engaged in street-level promotional events for album releases, utilizing the vibrant atmosphere of Seongsu-dong to reach fans.

NCT

• Activity: Reality Show Segments
  NCT members have filmed segments for their reality shows in Seongsu-dong, exploring its trendy spots and showcasing its cultural vibe.

Red Velvet

• Activity: Photoshoots & Filming
  Red Velvet has conducted outdoor photoshoots and filmed various promotional content against the unique backdrops of Seongsu-dong's streets and cafes.

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