YG Entertainment Headquarters

The heart of YG Entertainment, where global K-pop stars are born and nurtured.

Artist Connections

The heart of YG Entertainment, where global K-pop stars are born and nurtured.

The YG Entertainment Headquarters in Hapjeong-dong is more than just an office building; it's the creative hub where some of the most influential K-pop groups like BIGBANG, BLACKPINK, WINNER, iKON, and TREASURE were trained, recorded, and launched. Fans often gather around the building hoping to catch a glimpse of their favorite idols, making it a pilgrimage site for K-pop enthusiasts. The building itself is a modern architectural marvel, reflecting YG's unique brand identity. Many artists have also filmed behind-the-scenes content and reality show segments here, offering fans a rare peek into the idol life and the demanding process of creating K-pop hits.

"The YG Entertainment Headquarters in Hapjeong-dong is more than just an office building; it's the creative hub where some of the most influential K-po..."

BIGBANG

Activity: Training and Recording
As one of YG's foundational groups, BIGBANG spent extensive time at the headquarters for training, recording music, and preparing for comebacks, shaping their iconic sound and image within these walls.

BLACKPINK

Activity: Training, Recording, and Filming
BLACKPINK has utilized the YG headquarters extensively for their training, recording sessions, and even for filming parts of their reality shows and promotional content, making it a central point in their career development.

TREASURE

Activity: Training and Content Creation
TREASURE, the newest boy group from YG, regularly trains and creates content at the headquarters, engaging with fans through various behind-the-scenes videos filmed on-site.

WINNER

Activity: Training and Album Production
WINNER, formed through a YG survival show, has been based at the headquarters for their training and the entire process of producing their successful albums, from songwriting to vocal recording.

iKON

Activity: Training and Debut Preparation
iKON underwent rigorous training and debut preparations at the YG headquarters, contributing to their distinctive hip-hop sound and performance style.