Jamsil Lotte World 2 (Lotte World Mall & Tower)

A modern complex encompassing Lotte World Mall and Tower, a hub for K-pop events, brand promotions, and sightings.

Artist Connections

A modern complex encompassing Lotte World Mall and Tower, a hub for K-pop events, brand promotions, and sightings.

Jamsil Lotte World 2, comprising the Lotte World Mall and the iconic Lotte World Tower, is a massive entertainment and retail complex. It is a highly active location for K-pop-related activities, ranging from exclusive brand events to fan interactions. K-pop groups such as Red Velvet and EXO have frequently visited for fan sign events and major brand promotions, especially for Lotte Duty Free. The mall regularly hosts official pop-up stores for top groups like BTS, offering fans exclusive merchandise and immersive experiences that celebrate their idols. Celebrities are often spotted shopping or dining in its upscale boutiques and restaurants. For K-pop fans, the Lotte World Mall and Tower complex is a vibrant destination where they can shop for K-pop merchandise, participate in official events, and possibly catch a glimpse of their favorite stars enjoying their leisure time.

"Jamsil Lotte World 2, comprising the Lotte World Mall and the iconic Lotte World Tower, is a massive entertainment and retail complex"

BTS

Activity: Merchandise pop-up stores, themed events
Lotte World Mall has hosted several official BTS pop-up stores and themed events, offering exclusive merchandise and immersive fan experiences related to the group.

EXO

Activity: Brand endorsements, Lotte Duty Free events
As models for Lotte Duty Free, EXO has been heavily involved in promotional events and photo shoots within the Lotte World complex, including the duty-free shops and other retail spaces.

Girls' Generation

Activity: Fashion/beauty pop-up store visits
Members of Girls' Generation have been spotted visiting and promoting fashion and beauty pop-up stores within the luxurious sections of Lotte World Mall.

Red Velvet

Activity: Fan sign events, retail promotions
Red Velvet members have attended fan sign events at various stores within the Lotte World Mall, attracting fans and promoting products.