Lotte Duty Free Main Store

BTS Stray Kids TWICE

Artist Connections

A major duty-free shopping complex featuring extensive K-pop idol promotions and merchandise.

Lotte Duty Free Main Store, located within the Lotte Department Store in Myeongdong, is one of the largest duty-free shops in Asia and a significant hub for K-pop fan engagement. It is famous for its extensive collaborations with leading K-pop groups. BTS, for example, has been a long-term ambassador, resulting in dedicated photo zones, exclusive merchandise, and prominent advertisements throughout the store, making it a pilgrimage site for ARMYs. Groups like TWICE and Stray Kids have also served as brand ambassadors, participating in special events and leveraging their global appeal to attract international shoppers. For K-pop fans, a visit to Lotte Duty Free is often high on the itinerary, offering a prime opportunity to see their favorite idols' promotions, purchase exclusive goods, and immerse themselves in the commercial side of K-pop's global reach.

"Lotte Duty Free Main Store, located within the Lotte Department Store in Myeongdong, is one of the largest duty-free shops in Asia and a significant h..."

BTS

• Activity: Promotional Models & Exclusive Merchandise
  BTS has had a long-standing partnership with Lotte Duty Free, serving as their main promotional models. The store often features exclusive BTS merchandise, photo zones, and campaigns.

Stray Kids

• Activity: Global Ambassadors & Advertisements
  Stray Kids have taken on roles as global ambassadors for Lotte Duty Free, appearing in advertising campaigns and attracting their international fanbase to the store.

TWICE

• Activity: Brand Ambassadors & Special Events
  TWICE has also been a face for Lotte Duty Free, participating in special fan events and promoting various brands available in the store to a global audience.

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