Sangam-dong Digital Media City (DMC)

Various Artists

Artist Connections

A futuristic media and entertainment hub, the daily workplace for countless K-pop idols and broadcast crews.

Sangam-dong Digital Media City (DMC) is a sprawling complex that serves as the heart of South Korea's broadcasting and media industry. It houses the headquarters of major TV networks like MBC, SBS, and CJ E&M, making it a constant hub of K-pop activity. K-pop idols regularly visit DMC for music show performances (e.g., 'Music Bank,' 'Show! Music Core,' 'Inkigayo,' 'M Countdown'), interviews, variety show filming, and other media appearances. The modern, often futuristic architecture of the buildings and public spaces also makes it a popular location for K-pop music video shoots, photoshoots, and promotional content. For K-pop fans, DMC is a must-visit to experience the bustling environment where K-pop is broadcast to the world and to potentially spot idols going about their busy schedules. It truly embodies the 'Media & Filming' aspect of K-pop.

"Sangam-dong Digital Media City (DMC) is a sprawling complex that serves as the heart of South Korea's broadcasting and media industry"

Many K-pop Idols

• Activity: Media Appearances and Events
  DMC is the home to major broadcasting stations (MBC, SBS, CJ E&M), making it a daily destination for K-pop idols for music show appearances, interviews, and various media events.

Variety Show Casts

• Activity: Filming locations for idol-led variety shows
  Many popular variety shows featuring K-pop idols are filmed within or around the DMC complex, taking advantage of its broadcast facilities and urban landscape.

Various K-pop groups (Filming)

• Activity: Outdoor Filming and Promotional Content
  The modern architecture and public spaces of DMC are often used as backdrops for K-pop group promotional content, interviews, or segments for reality shows.

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