LINE Friends Store Hongdae Flagship

BTS

Artist Connections

The flagship store for LINE Friends, prominently featuring BTS's BT21 characters and merchandise.

The LINE Friends Store in Hongdae is a must-visit destination for K-pop fans, especially ARMYs, as it is a major hub for BT21 merchandise. BT21 is a collection of characters created by BTS in collaboration with LINE Friends, and this store offers an extensive array of exclusive products, from plushies and stationery to apparel and accessories. The store is often bustling with fans eager to purchase items related to their favorite BTS members' characters. Beyond the merchandise, the store features engaging photo zones and interactive displays that celebrate the BT21 universe. There's also a themed cafe where visitors can enjoy BT21-themed drinks and snacks. It's a vibrant and immersive experience that directly connects fans to BTS's creative endeavors and is a testament to the global reach of K-pop's influence on popular culture.

"The LINE Friends Store in Hongdae is a must-visit destination for K-pop fans, especially ARMYs, as it is a major hub for BT21 merchandise"

BTS (BT21)

• Activity: BT21 Merchandise & Cafe
  This store is famous for hosting an extensive collection of BT21 merchandise, characters co-created by BTS. Fans can find exclusive items and enjoy a themed cafe experience directly related to their idols.

Various K-pop Artists

• Activity: Fan Visits & Cultural Spot
  Beyond BT21, LINE Friends is a popular cultural brand in Korea, and many K-pop idols have visited or mentioned their love for the characters. Fans enjoy visiting for the interactive displays and photo opportunities.

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