Former SM Entertainment New Building (Now KWANGYA @ SEOUL)

Red Velvet EXO Girls' Generation Super Junior SHINee NCT aespa RIIZE

Artist Connections

A more recent hub for SM Entertainment artists, embodying the evolution of K-pop's global reach.

After moving from its original location, SM Entertainment operated its main offices and studios in this building before relocating to the Acro Seoul Forest D Tower. This building, which now houses KWANGYA @ SEOUL, served as the creative engine for a new generation of SM artists and continued to support established groups. Many iconic comebacks, album productions, and behind-the-scenes content for groups like EXO, Red Velvet, NCT, aespa, and RIIZE were meticulously crafted here. Fans frequently visited the surrounding area hoping to catch a glimpse of their idols. The building witnessed the expansion of the K-pop industry and SM's push into innovative concepts and global markets. Its current transformation into a fan experience space like KWANGYA @ SEOUL further cements its status as a landmark for K-pop enthusiasts.

"After moving from its original location, SM Entertainment operated its main offices and studios in this building before relocating to the Acro Seoul F..."

EXO

• Activity: Global Comebacks and Content Filming
  EXO prepared for their major comebacks, filmed reality shows, and conducted interviews in this building, further solidifying their global presence.

Girls' Generation

• Activity: Promotional Activities and Fan Events
  Girls' Generation conducted promotional activities, recorded content, and participated in fan events in this building during their active years.

NCT

• Activity: Extensive Training and Unit Activities
  NCT's various units underwent extensive training, recorded music, and filmed numerous content pieces within this building, shaping their versatile concepts.

RIIZE

• Activity: Debut Training and Content Production
  RIIZE, as one of SM's newest groups, underwent intensive debut training and produced their early content at this location, preparing for their rise.

Red Velvet

• Activity: Album Production and Media Appearances
  Red Velvet worked on their albums, practiced choreography, and made media appearances from this building, developing their unique concept.

SHINee

• Activity: Music Production and Practice
  SHINee members spent time in this building for music production, practice, and various behind-the-scenes content creation, continuing to innovate their sound.

Super Junior

• Activity: Comeback Preparations and Global Engagements
  Super Junior utilized this newer facility for their comeback preparations, interviews, and various global engagement activities throughout their career.

TVX!

• Activity: Album Promotions and Activities
  TVX! continued their activities, including album promotions, meetings, and fan-related events, in this building after SM moved its main operations here.

aespa

• Activity: Debut Preparations and AI Concept Development
  aespa prepared for their innovative debut and developed their unique AI-meets-reality concept largely within this building, setting new trends.

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