SMTOWN MUSEUM (near COEX Artium)
Artist Connections
A comprehensive museum showcasing the history and artistry of SM Entertainment groups.
Although the physical SMTOWN MUSEUM at COEX Artium has closed its doors, it was a significant landmark for K-pop fans, especially those dedicated to SM Entertainment artists. Located within the larger COEX complex, it offered a comprehensive experience of SM's history, showcasing the journey of iconic groups like TVXQ!, Super Junior, Girls' Generation, SHINee, EXO, Red Velvet, NCT, and aespa. The museum featured various interactive exhibits, including displays of stage costumes, awards, music video sets, concept art, and recording booths. Fans could immerse themselves in the creative process behind their favorite songs and performances, get a glimpse of behind-the-scenes moments, and explore the unique concepts of each group. It served as a pilgrimage site for fans to celebrate the achievements and artistry of SM artists, creating lasting memories. The spirit of the museum continues in the surrounding area through digital installations and AR experiences.
"Although the physical SMTOWN MUSEUM at COEX Artium has closed its doors, it was a significant landmark for K-pop fans, especially those dedicated to S..."
EXO
- Activity: Music video sets and photo zones
Recreations of EXO's music video sets and themed photo zones allowed fans to step into their favorite scenes.
Girls' Generation
- Activity: Interactive dance studio and recording booth
The museum included interactive sections where fans could experience Girls' Generation's dance practices and vocal recording processes.
NCT
- Activity: Behind-the-scenes content and member messages
NCT's area featured exclusive behind-the-scenes content, personal messages from members, and interactive displays about their diverse units.
Red Velvet
- Activity: Concept art and styling exhibits
Red Velvet's unique concepts and fashion were showcased through displays of their styling and visual development.
SHINee
- Activity: Artist history and creative process displays
SHINee's section highlighted their artistic journey, from debut to their latest works, including concept art and music production insights.
Super Junior
- Activity: Display of album artwork and concert memorabilia
Fans could view Super Junior's album art, concert props, and special memorabilia, showcasing their long history and impact.
TVXQ!
- Activity: Exhibitions of costumes and awards
The museum featured exhibits of TVXQ!'s iconic stage costumes, awards, and behind-the-scenes footage, offering a deep dive into their career.
aespa
- Activity: Metacamp and 'SMCU' concept exploration
aespa's exhibits delved into their 'Metacamp' concept and the SM Culture Universe (SMCU), offering a unique blend of real and virtual experiences.
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