SM Entertainment Building (Former)

Red Velvet EXO Girls' Generation NCT

Artist Connections

The former headquarters of SM Entertainment, a historical site for many iconic K-pop groups' origins.

The former SM Entertainment building in Seongsu-dong holds significant historical value for K-pop fans, especially those who follow SM artists. Before the company relocated its main operations to the new SM Building near Seoul Forest and further to Cheongdam-dong, this building was the heart of SM's empire. It's where iconic groups like EXO, Red Velvet, and early members of NCT honed their skills, trained relentlessly, recorded their music, and filmed numerous early content pieces. For many, it represents the birthplace of some of K-pop's biggest stars and a place where dreams were forged through hard work and dedication. While it's no longer actively used by SM, fans often visit to pay homage to the building that witnessed the formative years of their beloved idols, making it a powerful symbol of K-pop history and a must-visit for nostalgic fans.

"The former SM Entertainment building in Seongsu-dong holds significant historical value for K-pop fans, especially those who follow SM artists"

EXO

• Activity: Practice and Album Production
  EXO members spent significant time at the SM building for dance practice, vocal training, and the extensive production process of their albums.
• Activity: Training/Practice/Filming
  Before SM Entertainment moved its main operations, EXO members spent countless hours training, practicing, and filming various content within this building, shaping their early careers.

Girls' Generation

• Activity: Training and Recording
  The SM building was integral to Girls' Generation's legendary career, where they trained, recorded their hit songs, and prepared for countless comebacks.

NCT

• Activity: Training and Content Filming
  NCT's various units utilize the SM building for their rigorous training schedules, content filming, and preparations for their diverse concepts and performances.
• Activity: Training/Early Debuts/Filming (SM Rookies content)
  Many NCT members, particularly during their SM Rookies days, trained and filmed initial content at this facility, marking the beginning of their journey.

Red Velvet

• Activity: Training/Practice/Recordings
  Red Velvet also trained and recorded in this building, which was a central hub for SM artists' development before the company's relocation.

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