Dongdaemun Fashion Town Special Tourist Zone

Red Velvet EXO Girls' Generation NCT aespa

A dynamic fashion district frequently visited by K-pop idols for shopping, filming, and style-related content.

Artist Connections

A dynamic fashion district frequently visited by K-pop idols for shopping, filming, and style-related content.

While parts of Dongdaemun Fashion Town extend beyond Imun 2-dong, its proximity and significant connection to K-pop fashion make it relevant. This vibrant district is a mecca for fashion enthusiasts and has strong ties to K-pop. Idols from groups like EXO, Girls' Generation, Red Velvet, NCT, and aespa have frequently visited for various purposes, including reality show filming, fashion photoshoots, music video backdrops, and general shopping. Fans can explore the mega-malls and wholesale markets where their favorite stars might have sourced outfits or filmed content, offering a unique opportunity to immerse themselves in the K-pop fashion scene. It's a place where trends are born and celebrated by idols.

"While parts of Dongdaemun Fashion Town extend beyond Imun 2-dong, its proximity and significant connection to K-pop fashion make it relevant"

EXO

Activity: Fashion/Shopping Reality Show Filming
EXO members have filmed reality show segments exploring the fashion district, trying on clothes, and experiencing the vibrant shopping culture of Dongdaemun.

Girls' Generation

Activity: Style & Fashion Shoots
Members of Girls' Generation have conducted fashion photoshoots and appeared in style-related content, often highlighting the latest trends available in Dongdaemun.

NCT

Activity: Vlog/Content Filming
NCT members have filmed vlogs or other content exploring the late-night shopping scene and innovative fashion spaces in Dongdaemun.

Red Velvet

Activity: Music Video/Promotional Filming
Red Velvet has utilized the unique and dynamic backdrop of Dongdaemun for music video scenes or promotional shoots, capturing the area's energetic atmosphere.

aespa

Activity: Fashion-themed Content Creation
aespa has engaged in fashion-themed content creation in the district, showcasing their unique style and connecting with the vibrant fashion pulse of Dongdaemun.