Lotte Department Store Main Branch

A major luxury shopping destination often hosting K-pop idol events, pop-up stores, and brand collaborations.

Artist Connections

A major luxury shopping destination often hosting K-pop idol events, pop-up stores, and brand collaborations.

Lotte Department Store Main Branch is not just a premier shopping destination but also a hub for K-pop related activities. It frequently serves as a venue for pop-up stores featuring official K-pop merchandise, album releases, and exclusive brand collaborations with top idols like BTS, EXO, BLACKPINK, Red Velvet, and NCT. Fans often visit to purchase limited-edition items, attend fan-signing events, or witness special appearances by their favorite stars endorsing luxury fashion, beauty, or lifestyle brands. The store's prominent location and high foot traffic make it an ideal spot for K-pop agencies and brands to engage with a wide audience, blending consumerism with K-pop fandom. Its windows and interior displays sometimes feature K-pop stars, creating a vibrant, immersive experience for visitors.

"Lotte Department Store Main Branch is not just a premier shopping destination but also a hub for K-pop related activities"

BLACKPINK

Activity: Fashion & Beauty Brand Events
BLACKPINK members, known for their fashion influence, have attended events at the department store for luxury fashion and beauty brands they endorse.

BTS

Activity: Brand Endorsement Appearances
BTS members have appeared at Lotte Department Store for various brand endorsement events and fan engagement activities, especially for collaborations with global brands.

EXO

Activity: Pop-up Stores & Exclusive Merchandise Launches
Lotte Department Store has hosted pop-up stores and exclusive merchandise launches for EXO, drawing huge crowds of fans for limited-edition items.

NCT

Activity: Meet & Greet Sessions
NCT members have held meet and greet sessions and special appearances, particularly for brand collaborations and product launches, attracting a diverse fanbase.

Red Velvet

Activity: Promotional Events & Fan Signings
Red Velvet has participated in promotional events and fan signing sessions, connecting with fans directly within the department store setting.