SMTOWN LIVE AR Filter Experience Zone (COEX Wall Media)
Artist Connections
A large outdoor media display on the COEX building featuring K-pop AR content and advertisements.
The SMTOWN LIVE AR Filter Experience Zone, displayed on the massive outdoor media façade of the COEX building, is a dynamic K-pop landmark. This giant LED screen regularly features augmented reality (AR) content, advertisements, and music videos of SM Entertainment artists like NCT, aespa, Red Velvet, EXO, and Girls' Generation. Fans gather to watch their favorite idols come to life on the colossal screen, often with interactive elements or special filter experiences that can be accessed via mobile apps. It transforms the exterior of COEX into a vibrant, ever-changing K-pop spectacle, making it an exciting spot for fans to witness their idols on a grand scale and capture memorable photos.
"The SMTOWN LIVE AR Filter Experience Zone, displayed on the massive outdoor media façade of the COEX building, is a dynamic K-pop landmark"
EXO
- Activity: AR Content Display
EXO's iconic music videos and performances are frequently featured in the AR displays, attracting fans.
Girls' Generation
- Activity: AR Content Display
Classic Girls' Generation content is sometimes featured, allowing fans to experience their legacy with AR.
NCT
- Activity: AR Content Display
Interactive AR content featuring NCT members and their music videos is frequently displayed on the large outdoor screen.
Red Velvet
- Activity: AR Content Display
Red Velvet's vibrant music and visuals are often presented with interactive AR filters for fans to enjoy.
aespa
- Activity: AR Content Display
aespa's futuristic concepts and music videos are often showcased with AR effects on the COEX Media Tower.
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