The Hyundai Seoul Apgujeong Pop-up Store (Various Locations)

Stray Kids NewJeans LE SSERAFIM IVE

Artist Connections

Temporary pop-up stores for K-pop groups, often in Apgujeong, offering exclusive merchandise and fan experiences.

While The Hyundai Seoul itself is in Yeouido, its brand often manages or partners with pop-up store initiatives in prime locations like Apgujeong. The Apgujeong area is a dynamic spot for K-pop pop-up stores, where major groups like NewJeans, IVE, LE SSERAFIM, and Stray Kids frequently launch temporary, immersive retail experiences. These pop-ups are designed to celebrate new album releases, special collaborations, or anniversary events, offering fans exclusive merchandise, photo opportunities, and themed installations. Due to the high concentration of K-pop agencies and the trendy atmosphere of Apgujeong, these pop-up stores attract thousands of fans, creating a vibrant and exciting atmosphere. Keeping an eye on K-pop news and agency announcements is essential, as these pop-ups are often short-lived but highly anticipated events, offering unique fan engagement opportunities in a dynamic retail setting.

"While The Hyundai Seoul itself is in Yeouido, its brand often manages or partners with pop-up store initiatives in prime locations like Apgujeong"

IVE

• Activity: Themed Pop-up & Fan Engagement
  IVE has utilized pop-up store concepts in Apgujeong to create immersive fan experiences and promote new comebacks with unique themes and photo zones.

LE SSERAFIM

• Activity: Exclusive Merchandise & Fan Events
  LE SSERAFIM has launched pop-up stores showcasing exclusive merchandise, often including interactive elements and opportunities for fan engagement.

NewJeans

• Activity: Album Release Pop-up & Merchandise Sales
  NewJeans has hosted exclusive pop-up stores in the Apgujeong area (often in temporary spaces managed by Hyundai or affiliated brands) for album releases and limited edition merchandise sales, attracting huge crowds.

Stray Kids

• Activity: Album Concept Stores & Collaborations
  Stray Kids has had pop-up events in the area, offering fans a chance to experience their album concepts firsthand and purchase unique collaborative items.

Various K-pop Groups

• Activity: Limited-Time Themed Stores
  Many K-pop groups frequently open limited-time pop-up stores in trendy Apgujeong locations to promote new releases, collaborations, or special events, often drawing massive fan turnout.

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