DIOR Seongsu (Pop-up Store)

BTS TXT NewJeans BLACKPINK

Artist Connections

An iconic fashion landmark in Seongsu, frequently visited by K-pop idols as Dior's global ambassadors.

DIOR Seongsu is not just a luxury pop-up store; it's a fashion statement and a magnet for K-pop's most stylish idols. As global ambassadors for Dior, artists like BLACKPINK's Jisoo, BTS's Jimin, and NewJeans' Haerin have graced this unique space for events, photoshoots, and promotional activities. Its ever-changing, architecturally striking facade and interior design make it a popular spot for high-fashion engagements, solidifying Seongsu's reputation as a trendy district. Fans often visit to experience the atmosphere, capture photos, and potentially catch a glimpse of their favorite idols, making it a significant site for both fashion and K-pop enthusiasts.

"DIOR Seongsu is not just a luxury pop-up store; it's a fashion statement and a magnet for K-pop's most stylish idols"

BLACKPINK (Jisoo)

• Activity: Brand Ambassador Event
  Jisoo, as a global ambassador for Dior, has attended exclusive events and promotions at DIOR Seongsu, showcasing the brand's latest collections.

BTS (Jimin)

• Activity: Brand Ambassador Event
  Jimin, a global ambassador for Dior, has been seen at or associated with promotional activities related to DIOR Seongsu, highlighting his fashion influence.

NewJeans (Haerin)

• Activity: Brand Ambassador Event
  Haerin, a brand ambassador for Dior, has participated in promotional activities and visited the DIOR Seongsu store for various features.

TXT (Soobin)

• Activity: Fashion Feature
  Soobin, along with other TXT members, has participated in fashion editorials or promotions featuring Dior, often linking to high-profile brand locations like DIOR Seongsu.

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