Achasan-ro 102-gil

A street in Seongsu-dong famous for its trendy shops, cafes, and industrial aesthetic, often used for K-pop content.

Artist Connections

A street in Seongsu-dong famous for its trendy shops, cafes, and industrial aesthetic, often used for K-pop content.

Achasan-ro 102-gil, and the surrounding streets of Seongsu-dong, have become a hotbed for fashion, art, and K-pop culture. The area's blend of repurposed factories, chic cafes, unique boutiques, and vibrant street art provides a dynamic and visually appealing backdrop. Many K-pop groups and artists, including aespa, IVE, and NewJeans, have chosen these streets for music video shoots, concept photos, fashion pictorials, and other promotional content. The area's 'hip' and 'retro' yet modern atmosphere perfectly complements the contemporary aesthetics of K-pop. Fans can explore the various shops, cafes, and art installations, walking the same paths where their idols have created iconic visual content.

"Achasan-ro 102-gil, and the surrounding streets of Seongsu-dong, have become a hotbed for fashion, art, and K-pop culture"

IVE

Activity: Fashion Magazine Photoshoot
IVE members have conducted fashion photoshoots in the stylish and dynamic environment of Seongsu's streets, capturing its unique urban vibe.

NewJeans

Activity: Street Style Content
NewJeans, known for their trendy and youthful image, have shot various street-style content and promotional material in the vibrant alleys of Seongsu-dong.

aespa

Activity: Music Video Filming Location
Certain parts of aespa's music videos or concept photos have been filmed in the trendy streets and industrial backdrops of Seongsu-dong, including areas around Achasan-ro 102-gil.