Seongsui-ro 22-gil

A trendy street in Seongsu, featuring unique shops and cafes, frequently used as a backdrop for K-pop visual content.

Artist Connections

A trendy street in Seongsu, featuring unique shops and cafes, frequently used as a backdrop for K-pop visual content.

Seongsui-ro 22-gil is one of the many charming and bustling side streets that contribute to Seongsu-dong's reputation as a cultural and fashion hub. Lined with unique boutiques, artisan shops, and aesthetic cafes, this street provides a dynamic and visually appealing urban backdrop. Its trendy atmosphere has made it a popular choice for K-pop artists to film various content. Groups like NewJeans, known for their street-style aesthetics, have shot concept photos and music video scenes here. IVE and NCT members have also utilized such streets for fashion content and reality show segments. Fans can wander through these vibrant alleys, discover hidden gems, and immerse themselves in the contemporary K-pop-influenced street culture of Seongsu.

"Seongsui-ro 22-gil is one of the many charming and bustling side streets that contribute to Seongsu-dong's reputation as a cultural and fashion hub"

IVE

Activity: Fashion Content Filming
IVE has filmed fashion-related content and promotional material along the stylish streets of Seongsu, which often feature unique boutiques and cafes.

NCT

Activity: Reality Show Segments
NCT members have filmed reality show segments or casual vlogs exploring the various trendy spots and shops along Seongsu's vibrant streets.

NewJeans

Activity: Street Photoshoot & Music Video Location
NewJeans has utilized the trendy and youthful vibe of Seongsu's smaller streets, including areas around Seongsui-ro 22-gil, for their unique concept photos and music video scenes.