Shinsegae Duty Free Myeongdong Store

BTS BLACKPINK EXO

Artist Connections

A duty-free shopping haven in Myeongdong, frequently featuring K-pop idols as models and endorsers.

Shinsegae Duty Free Myeongdong Store is a premier shopping destination for international tourists, offering a wide array of luxury goods, cosmetics, fashion, and Korean products. The store has strategically leveraged the global popularity of K-pop by featuring top-tier idol groups as their promotional models. BTS, for example, has been a prominent face for Shinsegae Duty Free, with their images adorning the store and campaigns, attracting ARMYs from around the world. BLACKPINK and EXO have also been involved in similar promotional activities, linking their global appeal with the duty-free shopping experience. For K-pop fans, visiting Shinsegae Duty Free offers a chance to see their idols in larger-than-life advertisements, purchase products endorsed by them, and potentially find exclusive K-pop merchandise, making it an integral part of a K-pop-themed shopping spree.

"Shinsegae Duty Free Myeongdong Store is a premier shopping destination for international tourists, offering a wide array of luxury goods, cosmetics, f..."

BLACKPINK

• Activity: Brand Endorsements & Collaborations
  BLACKPINK members have also been involved in various brand endorsements and collaborations with brands carried by Shinsegae Duty Free, enhancing their global appeal to shoppers.

BTS

• Activity: Promotional Models & Advertisements
  BTS has served as a global model for Shinsegae Duty Free, with their images prominently displayed throughout the store and in promotional campaigns targeting international shoppers.

EXO

• Activity: Former Promotional Ambassadors
  EXO previously held promotional ambassador roles for duty-free shops, including Shinsegae, with their images and merchandise often available for fans.

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