Mullae-dong Alleyways

Various Artists

Artist Connections

The picturesque and industrial alleyways of Mullae, covered in street art, frequently used as an urban backdrop for K-pop visual content.

The distinctive alleyways of Mullae-dong, particularly those winding through the Art Village, are a treasure trove of visual inspiration. Adorned with colorful murals, graffiti, and retaining the raw charm of the area's industrial past, these alleyways offer a unique urban aesthetic. They have become a favored location for K-pop artists seeking an authentic and edgy backdrop for their visual content. Numerous groups and solo artists have filmed B-roll footage for music videos, conducted street-style photo shoots for album jackets, or created engaging social media content within these atmospheric pathways. The blend of art and industry provides a versatile setting that can convey a range of moods, from gritty and rebellious to artistic and contemplative. For fans, simply walking through these alleyways is like stepping into a K-pop music video set, offering countless photo opportunities and a direct connection to the aesthetic choices of their idols.

"The distinctive alleyways of Mullae-dong, particularly those winding through the Art Village, are a treasure trove of visual inspiration"

Solo Artists

• Activity: Album Jacket Photos
  Solo artists often use the atmospheric alleyways for album jacket photos or concept images, leveraging the artistic and edgy vibe to enhance their visual storytelling.

Various K-pop Artists

• Activity: Music Video B-Roll & Photo Shoots
  The unique, rustic charm of Mullae's alleyways, filled with murals and industrial remnants, serves as a popular backdrop for B-roll footage in music videos and urban-themed photo shoots for many K-pop groups.

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