Gentle Monster Seogyo Flagship Store

BLACKPINK

Artist Connections

A stylish eyewear store known for its artistic displays and Jennie's collaboration.

Gentle Monster is a high-end eyewear brand renowned for its unique and artistic store designs. The Seogyo flagship store, located in the vibrant neighborhood of Seogyo-dong, has a strong connection to K-pop, particularly through BLACKPINK's Jennie. Jennie has a highly successful and popular ongoing collaboration with Gentle Monster, leading to several 'Jentle Garden' and 'Jentle Salon' collections. These collections are prominently displayed and promoted in the store, attracting numerous BLINKs (BLACKPINK fans) who wish to see, try on, or purchase items from her collection. The store's avant-garde interior and its association with a global K-pop icon make it a popular spot for fans to take photos and immerse themselves in the brand's aesthetic, which is deeply intertwined with Jennie's image. It's a must-visit for fans looking to experience a piece of Jennie's fashion influence.

"Gentle Monster is a high-end eyewear brand renowned for its unique and artistic store designs"

BLACKPINK

• Activity: Fan Visits and Photo Opportunities
  Due to Jennie's high-profile collaborations, fans frequently visit the store to see the products, take photos, and engage with the brand that their idol represents.
• Activity: Jennie's Collaboration Collection Display
  The store often features or has featured special displays and promotions related to Jennie's 'Jentle Garden' and 'Jentle Salon' collaborations with Gentle Monster, drawing fans to experience the collection.

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