Gyeongbokgung Palace

The grandest palace of the Joseon Dynasty, reimagined as a global K-pop stage.

Artist Connections

The grandest palace of the Joseon Dynasty, reimagined as a global K-pop stage.

Gyeongbokgung Palace, the largest and most beautiful of the Five Grand Palaces built during the Joseon Dynasty, has transcended its historical significance to become a prominent stage for K-pop. Its magnificent architecture and cultural depth provide a unique backdrop that blends traditional Korean aesthetics with modern K-pop artistry. BTS's iconic performances of 'IDOL' and 'Mikrokosmos' for global audiences at the palace showcased not only their musical talent but also introduced Korean heritage to millions worldwide. Artists like BLACKPINK, Stray Kids, TXT, and ATEEZ have also utilized the palace for photoshoots and promotional content, making it a highly recognizable and cherished location for K-pop fans. Visiting Gyeongbokgung offers fans a chance to walk the same royal grounds that have become an iconic part of K-pop history, experiencing firsthand the fusion of past and present that makes K-pop so unique.

"Gyeongbokgung Palace, the largest and most beautiful of the Five Grand Palaces built during the Joseon Dynasty, has transcended its historical signifi..."

ATEEZ

Activity: Promotional Photoshoot
ATEEZ has taken promotional photos at Gyeongbokgung Palace, featuring its stunning architecture as a backdrop. Their charismatic presence combined with the palace's beauty creates captivating visuals for their fans.

BLACKPINK

Activity: Photo Shoot
BLACKPINK utilized the majestic backdrop of Gyeongbokgung Palace for various promotional content and photoshoots, blending their modern K-pop visuals with Korea’s rich traditional heritage. Their elegant presence further highlighted the beauty of the palace.

BTS

Activity: 'IDOL' Performance (2020)
BTS performed 'IDOL' at Geunjeongjeon Hall for NBC's 'The Tonight Show', wearing modernized hanbok and showcasing Korean culture to a global audience. This iconic performance blended traditional Korean aesthetics with contemporary K-pop, making Gyeongbokgung a globally recognized K-pop landmark.
Activity: 'Mikrokosmos' Performance (2020)
During 'Dear Class of 2020', BTS performed 'Mikrokosmos' in the palace courtyard at night, delivering a heartfelt message of hope and comfort to graduates worldwide. The serene backdrop of the palace added depth to their powerful message.

Stray Kids

Activity: 'Double Knot' Performance (2020)
Stray Kids filmed a special performance video for 'Double Knot' at the palace, creating a powerful visual contrast between their intense choreography and the palace’s traditional architecture. This performance further showcased the palace as a dynamic venue for K-pop.

TXT

Activity: Promotional Content
TXT has filmed various promotional content and visuals at Gyeongbokgung Palace, incorporating its historical grandeur into their youthful and artistic concepts. Their use of the palace adds a touch of traditional elegance to their modern image.