EQL Flagship Store Seongsu

A stylish select shop featuring contemporary fashion and lifestyle brands, often collaborating with K-pop idols.

Artist Connections

A stylish select shop featuring contemporary fashion and lifestyle brands, often collaborating with K-pop idols.

EQL Flagship Store Seongsu is a prominent multi-brand select shop offering a curated selection of trendy fashion, beauty, and lifestyle products. Its modern and chic interior, combined with its location in the fashion-forward Seongsu district, makes it an ideal venue for K-pop idol collaborations and events. Stray Kids members have engaged with brands found at EQL, sometimes making appearances that draw enthusiastic crowds. NewJeans has leveraged EQL's stylish environment for fashion photoshoots, perfectly complementing their youthful and trendy concepts. Furthermore, ZEROBASEONE has hosted a highly anticipated pop-up store event, providing fans with unique merchandise and interactive experiences. EQL is a dynamic destination where K-pop fashion and lifestyle converge, offering fans a chance to discover items favored by their idols and participate in exclusive fan events.

"EQL Flagship Store Seongsu is a prominent multi-brand select shop offering a curated selection of trendy fashion, beauty, and lifestyle products"

NewJeans

Activity: Fashion Shoot Location
NewJeans utilized the trendy and youthful aesthetic of the EQL flagship store for fashion photoshoots, aligning with their fresh and modern image.

Stray Kids

Activity: Brand Collaboration and Appearance
Stray Kids members have collaborated with brands showcased at EQL, sometimes making appearances for launch events or promotional activities.

ZEROBASEONE

Activity: Pop-up Store Event
ZEROBASEONE held a successful pop-up store event at EQL, offering exclusive merchandise and fan engagement experiences.