Euljiro

BTS BLACKPINK Red Velvet EXO NCT

Artist Connections

A trendy district blending old-school charm with modern aesthetics, a favorite for K-pop music videos and photoshoots.

Euljiro, often dubbed 'Hip-jiro,' is a fascinating district that perfectly embodies Seoul's blend of tradition and modernity. Known for its industrial history, narrow alleys filled with printing shops, and now, a burgeoning scene of trendy cafes and unique art spaces, it has become a hotbed for K-pop visuals. BTS has found inspiration in Euljiro's gritty yet charming urban landscape for photoshoots and film segments, reflecting a more raw and authentic side of Seoul. EXO, BLACKPINK, Red Velvet, and NCT have also utilized its distinct aesthetic for music videos, fashion editorials, and conceptual content, leveraging its 'old meets new' vibe. The area offers a stark contrast to the glossy perfection often associated with K-pop, providing a unique and artistic backdrop that appeals to both idols and their fans seeking a deeper, more artistic connection to Seoul's urban culture. Exploring Euljiro means discovering hidden gems where your favorite idols might have once stood.

"Euljiro, often dubbed 'Hip-jiro,' is a fascinating district that perfectly embodies Seoul's blend of tradition and modernity"

BLACKPINK

• Activity: Magazine Editorials & Street Style Concepts
  BLACKPINK has captured magazine editorials and street-style concepts in Euljiro, highlighting its edgy charm and vintage feel, perfectly matching their fashion-forward image.

BTS

• Activity: Urban Exploration & Music Video Backdrops
  Euljiro's unique blend of old and new, with its industrial alleys and retro cafes, has provided a distinct urban backdrop for BTS's concept photoshoots and short film segments, reflecting a raw, authentic Seoul.

EXO

• Activity: Fashion Shoots & Artistic Content
  EXO members have utilized Euljiro's artistic and somewhat gritty aesthetic for fashion photoshoots and experimental content, leveraging its trendy 'hip-jiro' vibe.

NCT

• Activity: Urban Vlogs & Candid Photoshoots
  NCT members have filmed urban vlogs and candid photoshoots in Euljiro, showcasing their individual styles against the backdrop of its vibrant street art and hidden gems.

Red Velvet

• Activity: Music Video Settings & Retro Concepts
  Red Velvet has filmed music video scenes and conceptual content in Euljiro, taking advantage of its retro atmosphere and unique alleyways for their distinctive aesthetic.

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