Former SM Entertainment Cheongdam Office

Red Velvet EXO Girls' Generation Super Junior SHINee

Artist Connections

The historic former headquarters of SM Entertainment, a pilgrimage site for fans.

The former SM Entertainment Cheongdam Office holds immense historical significance for K-pop fans, especially those who follow SM artists. This iconic building was the central hub for many of SM's legendary groups, including Girls' Generation, Super Junior, SHINee, EXO, and Red Velvet, during their peak years. It's where countless hours of training, recording, and planning for their groundbreaking comebacks took place. Although SM Entertainment has since moved to a new, larger building, this former office remains a pilgrimage site for fans who wish to visit the place where their idols' dreams were nurtured and global careers were launched. It represents a tangible piece of K-pop history, resonating with the hard work and memories of many beloved artists. It embodies the era when K-pop began its global ascent.

"The former SM Entertainment Cheongdam Office holds immense historical significance for K-pop fans, especially those who follow SM artists"

EXO

• Activity: Debut & Early Career Operations
  EXO's debut and early successes were largely managed and facilitated from this office, with members frequently seen entering and exiting for practices and meetings.

Girls' Generation

• Activity: Historic HQ for Training & Promotions
  This building served as the main hub for Girls' Generation's training, recording, and promotional activities during their formative and peak years, witnessing many iconic moments.

Red Velvet

• Activity: Training & Promotional Activities
  Red Velvet also utilized this building extensively for their training and various promotional activities during their early and mid-career, before SM moved to a new building.

SHINee

• Activity: Training & Creative Space
  SHINee members spent countless hours training, recording, and developing their unique concepts within these walls, making it central to their artistic growth.

Super Junior

• Activity: Base for Career Development
  Super Junior, as one of SM's longest-running groups, had their entire career developed and managed from this significant building, including album preparations and variety show appearances.

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