Gentle Monster Flagship Store Garosu-gil

An avant-garde eyewear brand flagship store, frequently visited and endorsed by K-pop idols.

Artist Connections

An avant-garde eyewear brand flagship store, frequently visited and endorsed by K-pop idols.

Gentle Monster is a cutting-edge South Korean eyewear brand known for its unique, artistic designs and immersive flagship store experiences. The Garosu-gil flagship store, with its constantly changing art installations and minimalist aesthetic, is a major fashion destination. It has a strong connection to K-pop, most notably through Jennie of BLACKPINK, who is a global ambassador and has released highly successful collaboration collections that are prominently featured here, attracting countless BLINKs. Many other K-pop idols, including members of EXO and BTS, are frequently seen wearing Gentle Monster glasses and sunglasses, making the brand a staple in K-pop fashion. For fans, visiting this store is not just about shopping; it's an experience to immerse themselves in the high-fashion world that intertwines with K-pop, and to potentially purchase an item worn by their favorite idols.

"Gentle Monster is a cutting-edge South Korean eyewear brand known for its unique, artistic designs and immersive flagship store experiences"

BLACKPINK (Jennie, endorsement)

Activity: Global Ambassador & Collaboration Displays
Jennie of BLACKPINK is a global ambassador for Gentle Monster, and her collaboration collections are prominently displayed and promoted at the flagship store, drawing many BLINKs.

BTS (individual members)

Activity: Personal Shopping & Style Influence
Individual BTS members, especially those with a keen interest in fashion, might visit for personal shopping, influencing fans to explore the brand's unique designs.

EXO

Activity: Fashion Icon Endorsements & Shopping
EXO members, known for their strong fashion sense, are often seen wearing Gentle Monster eyewear, potentially visiting the store for new collections or events.

Various K-pop Idols

Activity: Trendy Eyewear & Brand Exploration
Gentle Monster is a highly sought-after brand among K-pop idols for its trendy and avant-garde eyewear, leading many to visit the flagship store for new styles.