Gentle Monster Hongdae Showroom

A stylish eyewear showroom with strong ties to BLACKPINK, especially Jennie.

Artist Connections

A stylish eyewear showroom with strong ties to BLACKPINK, especially Jennie.

The Gentle Monster Hongdae Showroom is an avant-garde eyewear store that has cultivated a strong connection with the K-pop fashion world, most notably through BLACKPINK. The members, particularly Jennie, are often seen wearing and endorsing Gentle Monster eyewear, influencing fashion trends globally. Jennie's exclusive collaborations with the brand have led to highly anticipated collection launches and dedicated pop-up stores, often hosted at their prominent showrooms like the one in Hongdae. Fans visit this showroom not just to explore unique eyewear, but to experience the high-fashion aesthetic that their idols embody. It serves as a direct link to BLACKPINK's influence on global fashion and a testament to Jennie's status as a style icon.

"The Gentle Monster Hongdae Showroom is an avant-garde eyewear store that has cultivated a strong connection with the K-pop fashion world, most notably..."

BLACKPINK

Activity: Fashion Endorsement & Campaign Features
Gentle Monster, a luxury eyewear brand, is frequently worn and endorsed by BLACKPINK members, making their showrooms like Hongdae's a site for fans to experience the group's fashion influence. Jennie has particularly strong ties to the brand.

Jennie (BLACKPINK)

Activity: Exclusive Collaborations & Pop-ups
Jennie has had multiple highly successful collaborations with Gentle Monster, with dedicated pop-up stores and collections launched in their showrooms, making this location a direct link to her fashion impact.