GENTLE MONSTER Seongsu

BLACKPINK EXO BIGBANG

Artist Connections

An avant-garde eyewear store known for its unique installations and K-pop idol collaborations.

GENTLE MONSTER Seongsu is not just an eyewear store; it's an immersive art experience. Known for its avant-garde designs and captivating in-store installations, it has become a cultural landmark in Seongsu-dong. The store has a significant connection to K-pop, most notably through Jennie of BLACKPINK's highly successful collaboration, which involved exclusive collection launches and pop-up events that drew massive crowds. Other fashion-conscious idols, including members of EXO and style icon G-Dragon of BIGBANG, have also been associated with the brand, attending events or showcasing their interest. For K-pop fans interested in fashion and design, visiting Gentle Monster Seongsu offers a chance to explore a brand highly favored and collaborated with by their idols, experiencing a unique blend of retail and art.

"GENTLE MONSTER Seongsu is not just an eyewear store; it's an immersive art experience"

BLACKPINK (Jennie)

• Activity: Brand Collaboration & Event
  Jennie of BLACKPINK has famously collaborated with Gentle Monster, leading to exclusive collection launches and events at their Seongsu flagship store.

EXO

• Activity: Fashion Event Attendance
  EXO members have attended fashion events and new collection launches at Gentle Monster Seongsu, aligning with their fashion-forward image.

G-Dragon (BIGBANG)

• Activity: Brand Interest & Visit
  G-Dragon, a style icon, has shown interest in and potentially visited Gentle Monster, a brand known for its avant-garde designs.

Youtube