Insadong

A cultural street preserving traditional Korean charm, beloved by K-pop idols for art and cultural experiences.

Artist Connections

A cultural street preserving traditional Korean charm, beloved by K-pop idols for art and cultural experiences.

Insadong is a unique district dedicated to traditional Korean culture, art, and crafts. Its main street is lined with antique shops, art galleries, traditional tea houses, and restaurants. This cultural hub is particularly cherished by K-pop idols who appreciate art and seek to experience authentic Korean heritage. RM of BTS, a well-known art lover, is a frequent visitor to Insadong, often exploring its galleries and antique shops and sharing his discoveries with fans. This has made Insadong a popular destination for ARMYs hoping to follow in his footsteps. TWICE members have also filmed reality content here, enjoying the street food and shopping for traditional souvenirs. Super Junior has showcased Insadong in their travel content, introducing its charm to a global audience. Insadong provides a serene yet vibrant atmosphere where fans can connect with Korean traditions and see a different side of their favorite idols.

"Insadong is a unique district dedicated to traditional Korean culture, art, and crafts"

BTS (RM)

Activity: Art & Culture Exploration
RM of BTS, a known art enthusiast, frequently visits Insadong for its art galleries, traditional tea houses, and antique shops, often sharing his finds and experiences on social media, making it a pilgrimage site for ARMYs.

Super Junior

Activity: Cultural Experience & Filming
Super Junior members have featured Insadong in their travel/cultural content, showcasing the area's charm to international fans and engaging in traditional Korean activities.

TWICE

Activity: Variety Show/Reality Content Filming
TWICE members have filmed episodes of their reality shows or variety content in Insadong, experiencing traditional Korean culture, trying street food, and shopping for souvenirs.