LINE FRIENDS Itaewon Store

A flagship store for LINE FRIENDS, famous for its BT21 merchandise co-created by BTS.

Artist Connections

A flagship store for LINE FRIENDS, famous for its BT21 merchandise co-created by BTS.

The LINE FRIENDS Itaewon Store is a flagship destination that holds immense significance for K-pop fans, particularly ARMYs. It is the primary retail outlet for BT21, a collection of beloved characters co-created by the global superstar group BTS in collaboration with LINE FRIENDS. The store offers an extensive range of exclusive BT21 merchandise, from plushies and stationery to apparel and accessories. Beyond shopping, it features interactive photo zones where fans can immerse themselves in the BT21 universe, and a themed cafe that serves character-inspired treats. Visiting this store is an essential pilgrimage for fans, providing a tangible connection to BTS's creative endeavors and a vibrant community experience, solidifying its status as a top K-pop related shopping and cultural destination.

"The LINE FRIENDS Itaewon Store is a flagship destination that holds immense significance for K-pop fans, particularly ARMYs"

BTS (BT21)

Activity: BT21 Merchandise & Themed Cafe
This store is a major hub for BT21 merchandise, characters co-created by BTS. Fans flock here for exclusive items, photo zones, and the BT21-themed cafe, making it a must-visit for ARMYs.