LINE FRIENDS Store Garosu-gil

BTS TREASURE

Artist Connections

A flagship store for LINE FRIENDS characters, famous for its BT21 and TRUZ collaborations with K-pop groups.

The LINE FRIENDS Store in Garosu-gil is a vibrant and highly popular destination, especially for K-pop fans, thanks to its significant collaborations with top idol groups. It's most famous for being a primary outlet for BT21 merchandise, characters created by BTS members themselves, attracting ARMYs from all over the world. The store features multiple floors offering a vast array of BT21 products, from plush toys and stationery to apparel, alongside various photo opportunities with large character installations and a themed cafe. Additionally, it carries TRUZ merchandise, characters created in collaboration with TREASURE, further solidifying its K-pop connection. Many other idols also visit the store for leisure, making it a cheerful and interactive shopping experience where fans can connect with the creative side of their idols and purchase unique, K-pop-related souvenirs.

"The LINE FRIENDS Store in Garosu-gil is a vibrant and highly popular destination, especially for K-pop fans, thanks to its significant collaborations ..."

BTS (BT21 collaboration)

• Activity: BT21 Merchandise & Themed Cafe
  The LINE FRIENDS Store Garosu-gil is a major hub for BT21 merchandise, offering a wide range of products created in collaboration with BTS, along with photo zones and a themed cafe, making it a pilgrimage site for ARMYs.

TREASURE (TRUZ collaboration)

• Activity: TRUZ Merchandise & Photo Opportunities
  Fans of TREASURE can find TRUZ merchandise, characters created in collaboration with the group, and enjoy related photo opportunities at the store.

Various K-pop Idols

• Activity: Character-themed Fun & Social Media Content
  Many K-pop idols visit LINE FRIENDS stores for fun, taking photos with the giant character statues and purchasing cute merchandise, often sharing their visits on social media.

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