Lotte Department Store Main Branch Young Plaza

NewJeans IVE

Artist Connections

A youth-focused shopping mall within Lotte Department Store, famous for K-pop idol pop-up stores and merchandise.

Lotte Department Store Main Branch Young Plaza is a vibrant and youth-oriented annex of Lotte Department Store, specifically designed to cater to a younger demographic. It has become a crucial hub for K-pop fans, frequently hosting official pop-up stores for popular idol groups like NewJeans and IVE. These pop-ups offer exclusive merchandise, limited-edition albums, and unique fan engagement experiences, drawing immense crowds of both domestic and international fans. Young Plaza is a dynamic space where the latest K-pop trends and consumer culture converge, making it an essential destination for fans eager to purchase official goods and immerse themselves in the world of their favorite idols. It's a testament to the commercial power and dedicated fandom of K-pop.

"Lotte Department Store Main Branch Young Plaza is a vibrant and youth-oriented annex of Lotte Department Store, specifically designed to cater to a yo..."

IVE

• Activity: Album Promotions & Merch Launches
  IVE and other popular groups utilize Young Plaza for album launch promotions and to sell official merchandise, allowing fans to connect directly with their music and brand.

NewJeans

• Activity: Collaboration Pop-up Stores
  NewJeans have successfully launched numerous pop-up stores at Young Plaza in collaboration with brands, creating immersive fan experiences and selling exclusive products that reflect their trendy image.

Various Idols (Pop-up Stores & Merchandise)

• Activity: K-pop Pop-up Stores & Exclusive Merchandise
  Young Plaza is a popular venue for K-pop idol pop-up stores, offering exclusive merchandise, album releases, and fan-centric events. These temporary stores draw massive crowds and are a key destination for fans looking for limited-edition items.

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