Myeongdong

BTS Stray Kids TWICE BLACKPINK Red Velvet EXO

Artist Connections

Seoul's iconic shopping and beauty hub, a vibrant district where K-pop idols often appear for promotions or personal outings.

Myeongdong is one of Seoul's primary shopping districts, famous for its trendy fashion boutiques, cosmetics stores, and street food stalls. Its vibrant atmosphere and constant flow of both locals and tourists make it a natural magnet for K-pop-related activities. While rarely a stage for full concerts, Myeongdong is a prime location for celebrity sightings, brand endorsements, and promotional events. Individual BTS members have been spotted shopping or dining incognito, creating exciting moments for lucky fans. BLACKPINK and Red Velvet are frequently associated with the numerous beauty and fashion brands that have flagship stores or promotional events here, aligning with their fashionista images. EXO and TWICE have also participated in fan encounters or filmed variety show segments exploring Myeongdong's dynamic offerings. It's a bustling area where fans can immerse themselves in K-pop culture through shopping for merchandise, visiting idol-endorsed stores, and simply soaking in the energetic vibe that often intertwines with the world of K-pop.

"Myeongdong is one of Seoul's primary shopping districts, famous for its trendy fashion boutiques, cosmetics stores, and street food stalls"

BLACKPINK

• Activity: Brand Endorsements & Fashion Events
  BLACKPINK members, as fashion icons, are often associated with the numerous beauty and fashion brands that have flagship stores or promotional events in Myeongdong.
• Activity: Cosmetic & Fashion Brand Collaborations
  BLACKPINK's endorsements for various cosmetic and fashion brands are heavily featured in Myeongdong stores, with their images prominently displayed to attract customers.
• Activity: Cosmetic brand promotions and fan interactions
  BLACKPINK members have been involved in various beauty brand promotions in Myeongdong, a hub for K-beauty, with large billboards and stores featuring them.

BLACKPINK (Advertisements)

• Activity: Brand Endorsement Advertisements
  BLACKPINK's endorsement deals mean their faces are prominently displayed on various cosmetic and fashion brand advertisements throughout Myeongdong.

BTS

• Activity: BT21 Official Merchandise Stores
  Myeongdong houses stores selling BT21 merchandise, allowing fans to purchase official items related to the characters co-created by BTS.
• Activity: Brand endorsements and pop-up stores
  Myeongdong has hosted numerous pop-up stores and promotional events for brands endorsed by BTS, attracting massive fan attention.
• Activity: Shopping, Dining & Street Sightings
  Individual BTS members have been occasionally spotted by fans shopping, dining, or simply walking through Myeongdong's bustling streets. The area is also a major hub for K-pop merchandise.

BTS (Pop-up Store)

• Activity: Pop-up Store
  BTS has had official pop-up stores in Myeongdong, attracting massive crowds of ARMYs for exclusive merchandise and themed experiences.

EXO

• Activity: Album promotions and merchandise sales
  Many K-pop album stores and merchandise shops in Myeongdong prominently feature EXO, attracting fans for purchases and photo opportunities.
• Activity: Fan Encounters & Promotional Campaigns
  EXO members have participated in promotional campaigns and fan events in Myeongdong, and have also been seen casually by fans exploring the area.
• Activity: SMTOWN Store & Merchandise
  Myeongdong, being a major shopping district, has stores that carry official SMTOWN merchandise, including EXO-related items, pop-up stores and fan event.

Red Velvet

• Activity: Beauty Brand Engagements & Street Style Shoots
  Red Velvet members often engage with beauty brands prominent in Myeongdong and have done street-style photoshoots that capture the area's trendy atmosphere.

Stray Kids

• Activity: Retail appearances and fan meet-and-greets
  Stray Kids has engaged in promotional activities in Myeongdong, often through collaborations with fashion or beauty brands, drawing in a large number of local and international fans.

TWICE

• Activity: Brand Ambassador Promotions
  TWICE's collaborations with various brands, especially in beauty and fashion, are highly visible in Myeongdong through storefront displays and special promotions.
• Activity: Public appearances and commercial endorsements
  TWICE has had various commercial endorsements with brands that have a strong presence in Myeongdong, leading to promotional events and fan visits to these stores.
• Activity: Variety Show Filming & Shopping Excursions
  TWICE has filmed segments for variety shows or enjoyed shopping excursions in Myeongdong, showcasing the vibrant shopping culture to their fanbase.

Various Idols (Street Food/Shopping)

• Activity: Casual Visits/Content Filming
  Many idols have been seen or filmed enjoying Myeongdong's vibrant street food scene or shopping, either for personal leisure or content.

Various K-pop Artists

• Activity: Brand Endorsement & Advertisements
  Many K-pop stars appear in large advertisements and promotional materials displayed prominently across Myeongdong for various brands, from cosmetics to fashion.
• Activity: Street Performances & Flash Mobs
  Myeongdong's vibrant streets are occasionally used by K-pop idol groups or trainees for guerrilla performances, street promotions, and flash mobs to engage with the public.

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