Rodeo Street Gopchang Restaurant (formerly Featured on Broadcast)

MAMAMOO

Artist Connections

A famous gopchang restaurant in Rodeo Street that became a sensation after a K-pop idol's broadcast appearance.

This particular gopchang (grilled beef intestines) restaurant on Rodeo Street gained immense popularity after K-pop idol Hwasa of MAMAMOO visited it and passionately enjoyed her meal on a broadcast. Her appearance triggered a nationwide 'gopchang craze,' leading to long queues outside gopchang restaurants across Korea, and especially at the one she visited. While its exact name might be known more through fan circles than official records, its impact on popular culture and the K-pop food scene is undeniable. Fans often visit this area, or specific gopchang restaurants that gained fame, to try the dish that their idol so famously enjoyed. It highlights how K-pop idols can influence culinary trends and turn an ordinary eatery into a must-visit destination for fans seeking to share a gastronomic experience with their stars. It's a testament to the power of K-pop celebrity endorsement.

"This particular gopchang (grilled beef intestines) restaurant on Rodeo Street gained immense popularity after K-pop idol Hwasa of MAMAMOO visited it a..."

Hwasa (MAMAMOO)

• Activity: Broadcast Appearance & 'Gopchang Craze' Trigger
  Hwasa's visit and enthusiastic enjoyment of gopchang (grilled beef intestines) at a restaurant in Rodeo Street led to a massive gopchang craze across Korea, significantly boosting the restaurant's fame.

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