S-FACTORY Seongsu

TWICE BLACKPINK ATEEZ NCT aespa

Artist Connections

A large cultural complex and exhibition hall converted from a factory, a popular venue for K-pop pop-ups, concerts, and events.

S-FACTORY Seongsu is a massive cultural complex and exhibition hall created from a repurposed factory, known for its vast, adaptable spaces and industrial-chic aesthetic. It's a go-to venue for large-scale K-pop events, ranging from pop-up stores to mini-concerts and fan gatherings. NCT has utilized S-FACTORY for various album showcases and fan meetings, drawing significant crowds. TWICE has also transformed S-FACTORY with immersive pop-up stores and exhibitions, providing fans with unique, interactive experiences that bring their concepts to life. aespa has participated in major brand launch events and collaborations hosted here, leveraging its expansive and trendy setting. For K-pop fans, S-FACTORY is a dynamic hub where they can experience grand-scale idol events, purchase exclusive merchandise, and immerse themselves in the vibrant energy of K-pop culture.

"S-FACTORY Seongsu is a massive cultural complex and exhibition hall created from a repurposed factory, known for its vast, adaptable spaces and indust..."

ATEEZ

• Activity: Fan Meetups & Promotional Exhibitions
  ATEEZ has held fan meetups and interactive promotional exhibitions at S-FACTORY, offering fans a chance to experience their concepts and engage with their music in a unique setting.

BLACKPINK

• Activity: Album Launch Events & Exhibition
  BLACKPINK has utilized S-FACTORY for large-scale album launch events and immersive exhibitions, drawing massive fan engagement and showcasing their global brand power.

NCT

• Activity: Concert After-parties & Fan Zones
  NCT has used S-FACTORY for post-concert fan zones or exclusive fan events, providing unique experiences and merchandise opportunities for their fanbase.
• Activity: Concert/Fan Meeting (Mini)
  NCT has held various mini-concerts, fan meetings, or special album showcases at S-FACTORY, utilizing its large, versatile event spaces.

TWICE

• Activity: Pop-up Store/Exhibition
  TWICE has hosted immersive pop-up stores and exhibitions at S-FACTORY, offering interactive experiences and exclusive merchandise to fans.

Various Brands for Popup Stores

• Activity: Collaboration Stores & Merchandise Popups
  Numerous K-pop groups and their associated brands frequently establish popup stores and experience zones at S-FACTORY due to its large, versatile event spaces.

aespa

• Activity: Brand Launch Event/Collaboration
  aespa has participated in large-scale brand launch events and collaborations hosted within the spacious halls of S-FACTORY.

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