SM Entertainment Headquarters (Seongsu)

Red Velvet EXO Girls' Generation NCT aespa

Artist Connections

The modern heart of SM Entertainment, where K-pop magic is created.

The new SM Entertainment headquarters in Seongsu is a central hub for many prominent K-pop groups, including NCT, aespa, Red Velvet, EXO, and Girls' Generation. This state-of-the-art building serves as the primary location for their practices, recording sessions, and content creation. Fans often gather around the building hoping to catch a glimpse of their favorite idols, making it a vibrant spot for K-pop enthusiasts. The building itself reflects SM Entertainment's innovation and global influence in the K-pop industry, representing where the next generation of K-pop stars are honed and launched.

"The new SM Entertainment headquarters in Seongsu is a central hub for many prominent K-pop groups, including NCT, aespa, Red Velvet, EXO, and Girls' G..."

EXO

• Activity: Album Production
  EXO members have spent countless hours at this location for album production, choreography rehearsals, and concept development.

Girls' Generation

• Activity: Company Meetings & Appearances
  Although less active as a full group, Girls' Generation members still visit the building for individual schedules, meetings, and occasional group appearances.

NCT

• Activity: Fan Signings & Events
  NCT members frequently hold fan signing events and fan meetings at or near the SM building, allowing fans to interact with their idols.
• Activity: Practice & Recording
  As SM Entertainment's headquarters, it's where NCT members regularly practice, record music, and prepare for their comebacks.

Red Velvet

• Activity: Content Filming
  Red Velvet has filmed various behind-the-scenes content, interviews, and promotional videos within the SM Entertainment facilities.

aespa

• Activity: Comeback Preparations
  aespa members are often seen entering and exiting the building for meetings, dance practices, and recordings for their album preparations.

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