SM Entertainment Kwangya (Flagship Store)

Red Velvet EXO Girls' Generation NCT aespa

Artist Connections

SM Entertainment's immersive flagship store celebrating its artists and their metaverse concept.

SM Entertainment Kwangya is the company's new flagship store, designed to be an immersive space that brings fans closer to the 'Kwangya' metaverse concept, particularly associated with artists like aespa and NCT. Located in the trendy Seongsu-dong area, just across the bridge from Gangnam, this store offers a wide range of official merchandise, albums, and exclusive artist-related content. It's a modern and interactive retail experience where fans can purchase items, take photos, and feel more connected to SM's artistic vision. Kwangya represents the evolution of K-pop fan engagement, blending retail with unique conceptual experiences. It’s an essential destination for any SM Entertainment fan, offering a direct link to their favorite artists and the future of K-pop.

"SM Entertainment Kwangya is the company's new flagship store, designed to be an immersive space that brings fans closer to the 'Kwangya' metaverse con..."

EXO

• Activity: Artist collaborations & Exclusive items
  EXO features artist collaborations and exclusive items, allowing fans to collect unique memorabilia from their favorite group.

Girls' Generation

• Activity: Legacy products & Commemorative items
  Kwangya also offers legacy products and commemorative items for veteran groups like Girls' Generation, celebrating their enduring impact on K-pop.

NCT

• Activity: Interactive content & Limited edition goods
  NCT fans can find interactive content and limited-edition goods specific to the various units, celebrating their diverse concepts and global appeal.

Red Velvet

• Activity: Themed products & Photo opportunities
  Red Velvet's distinct concepts are reflected in themed products and photo opportunities, appealing to their ReVeluv fanbase.

aespa

• Activity: Metaverse concept experience & Merchandise
  Kwangya offers immersive experiences related to aespa's unique metaverse concept, along with exclusive merchandise that ties into their virtual world.

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