SM Entertainment New Building (New Headquarters)

Red Velvet EXO Girls' Generation Super Junior SHINee NCT aespa RIIZE

Artist Connections

The current, modern headquarters of SM Entertainment, a major K-pop pilgrimage site.

The new SM Entertainment headquarters is a modern and expansive facility that serves as the central operational hub for all SM artists, including legendary groups like TVX!, Super Junior, Girls' Generation, SHINee, EXO, Red Velvet, NCT, aespa, and RIIZE. While it's not strictly within Gangnam, its proximity and the fact that fans of these groups frequently travel between the two districts for K-pop activities make it a relevant spot. Fans often visit the exterior of the building, hoping to catch a glimpse of their favorite idols arriving or departing, or simply to experience the atmosphere of one of K-pop's leading agencies. It symbolizes the current era of SM Entertainment's global influence and is a crucial destination for dedicated fans.

"The new SM Entertainment headquarters is a modern and expansive facility that serves as the central operational hub for all SM artists, including lege..."

EXO

• Activity: Company Building Sightseeing
  EXO-Ls visit the new headquarters as the current hub for EXO's management and creative activities.

Girls' Generation

• Activity: Company Building Sightseeing
  S♡NEs visit to see the current workplace of Girls' Generation members and other SM artists.

NCT

• Activity: Company Building Sightseeing
  NCTzens often gather outside the new headquarters, hoping to catch a glimpse of the various NCT units.

RIIZE

• Activity: Company Building Sightseeing
  RIIZE, as a newly debuted group, operates from this building, drawing new fans to the location.

Red Velvet

• Activity: Company Building Sightseeing
  Fans visit the new building to connect with Red Velvet's current activities and potentially see the members.

SHINee

• Activity: Company Building Sightseeing
  Fans visit the modern new building, where SHINee members continue their activities and training.

Super Junior

• Activity: Company Building Sightseeing
  ELF members visit the new building as the current operational base for Super Junior's activities.

TVX!

• Activity: Company Building Sightseeing
  As the current headquarters, fans hope to catch a glimpse of TVXQ! and other SM artists entering or leaving.

aespa

• Activity: Company Building Sightseeing
  As one of SM's newer groups, aespa's activities are centered here, making it a fan destination.

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