SM Entertainment New Building Seongsu

The new, state-of-the-art headquarters of SM Entertainment, a central hub for top K-pop groups' training and production.

Artist Connections

The new, state-of-the-art headquarters of SM Entertainment, a central hub for top K-pop groups' training and production.

The new SM Entertainment building in Seongsu-dong is a colossal, modern facility and the current headquarters of one of K-pop's 'Big 3' agencies. It serves as the primary training, recording, and production hub for all SM artists, including mega-groups like NCT, aespa, Red Velvet, EXO, and RIIZE. This building is where countless hours of practice, song production, music video planning, and comeback preparations take place, shaping the future of K-pop. While access is strictly limited, the exterior is a popular spot for fans hoping to catch a glimpse of their idols arriving or departing. It represents the cutting edge of K-pop infrastructure and is a pivotal location for understanding the contemporary K-pop industry's operations and the lives of SM artists.

"The new SM Entertainment building in Seongsu-dong is a colossal, modern facility and the current headquarters of one of K-pop's 'Big 3' agencies"

EXO

Activity: Album Production & Performance Practices
EXO members utilize the new building for album production, choreography practices, and other preparations for their music releases and performances.

NCT

Activity: Training, Recording & Content Production
NCT members spend extensive time at the new SM building for training, recording music, filming content, and preparing for comebacks, making it their central hub.

RIIZE

Activity: Debut Preparations & Current Activities
RIIZE, as one of SM's newest groups, conducts all their training, recording, and promotional activities from this new headquarters, making it central to their career.

Red Velvet

Activity: Practice, Recordings & Company Meetings
Red Velvet members use the new building for vocal and dance practice, music recordings, and all company-related meetings and events.

aespa

Activity: Debut Preparations & Comeback Activities
aespa prepared for their debut and conducts all comeback-related activities including practice and meetings at this state-of-the-art facility.