SM Entertainment (Seongsu New Building)

Red Velvet EXO Girls' Generation NCT aespa

Artist Connections

The main headquarters of SM Entertainment, where numerous iconic K-pop groups train and work.

The SM Entertainment Seongsu new building is the primary headquarters for one of Korea's largest entertainment companies. It's where top-tier K-pop groups like NCT, aespa, Red Velvet, EXO, and Girls' Generation train, record, hold meetings, and plan their global activities. While not an open public space, its striking architecture and significance as the heart of SM's operations make it a pilgrimage site for fans. Many fans gather outside, hoping to catch a glimpse of their idols entering or leaving the building, or simply to feel closer to the source of their favorite music. It represents the epicenter of creativity and hard work that fuels the K-pop industry.

"The SM Entertainment Seongsu new building is the primary headquarters for one of Korea's largest entertainment companies"

EXO

• Activity: Debut & Early Career Activities
  EXO members trained, recorded, and launched their highly successful debut from this building, making it a significant part of their history.
• Activity: Individual & Group Schedules
  EXO members, both individually and as a group, conduct various schedules, recordings, and practices at the SM Seongsu building.

Girls' Generation

• Activity: Meetings & Occasional Schedules
  Veteran artists like Girls' Generation members visit for meetings and occasional schedules, maintaining their connection with the agency.
• Activity: Training & Album Preparation
  Girls' Generation spent their trainee days and prepared for numerous comebacks within this iconic building, marking their rise to fame.

NCT

• Activity: Practice, Recording, Content Filming
  NCT members frequently use the SM Seongsu building for practice, recording, and filming various content due to it being their agency's main hub.
• Activity: Pre-debut Training & Content Filming
  NCT members underwent rigorous training and filmed early promotional content at this location before SM Entertainment relocated.

Red Velvet

• Activity: Comeback Preparations & Training
  Red Velvet utilizes the facilities for comeback preparations, training, and meeting with staff for their various projects.

aespa

• Activity: Album Production & Company Activities
  aespa actively engages in album production, meetings, and other company-related activities at the SM Seongsu office.

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