SM TOWER (New SM Headquarters)

Red Velvet EXO Girls' Generation NCT aespa

The current headquarters of SM Entertainment, where top K-pop idols train, record, and manage their careers.

Artist Connections

The current headquarters of SM Entertainment, where top K-pop idols train, record, and manage their careers.

The SM TOWER in Seongdong-gu is the gleaming, modern headquarters of SM Entertainment, one of the 'Big 3' K-pop agencies. This state-of-the-art building serves as the central hub for all SM artists, including global sensations like aespa, NCT, Red Velvet, EXO, and even veteran groups like Girls' Generation. It houses practice rooms, recording studios, meeting rooms, and administrative offices. While the building itself is not openly accessible to the public, its presence in Seongdong-gu makes the area a significant pilgrimage site for SM stans. Fans often gather outside (respectfully, without disturbing operations) to catch a glimpse of their idols entering or leaving, making it a place of palpable excitement and connection. It is the heart of where SM's music is made, concepts are developed, and artists train, representing the very core of SM's K-pop production. Its importance to the K-pop industry and the daily lives of SM idols cannot be overstated.

"The SM TOWER in Seongdong-gu is the gleaming, modern headquarters of SM Entertainment, one of the 'Big 3' K-pop agencies"

EXO

Activity: Recording/Meetings/Individual Activities
EXO members, individually and as a group, use the facilities for recording, meetings, and managing their diverse activities.

Girls' Generation

Activity: Meetings/Special Project Preparations
Veteran groups like Girls' Generation use the headquarters for meetings related to special projects, reunions, or individual schedules.

NCT

Activity: Training/Recording/Meetings
NCT members utilize the extensive facilities for training, recording sessions, and various internal meetings, central to their busy schedules.

Red Velvet

Activity: Training/Recording/Comeback Preparations
Red Velvet conducts their comeback preparations, recording, and practice sessions at the new headquarters.

aespa

Activity: Training/Recording/Company Headquarters
As the current active girl group, aespa members frequently train, record, and conduct activities within this new headquarters, making it their central base.