SMTOWN Building Exterior
Artist Connections
The iconic exterior of SMTOWN, a former hub for SM Entertainment artists' promotions and fan gatherings.
While SMTOWN Coex Artium itself has closed, its iconic exterior, particularly the large LED screens, remains a memorable spot for K-pop fans. Located at a prominent intersection in Gangnam, the building's facade was a canvas for showcasing SM Entertainment artists like TVXQ!, Super Junior, Girls' Generation, SHINee, EXO, Red Velvet, NCT, and aespa. These screens frequently displayed music videos, comeback teasers, concert advertisements, and special messages, making it a focal point for fan gatherings and photo opportunities. During album releases or special anniversaries, the exterior would transform, becoming a vibrant tribute to the featured artists and a gathering place for fans to celebrate. Even after the closure of the Artium, the exterior is remembered as a symbolic landmark for SM Entertainment's global presence and the power of K-pop in urban culture. It represents a significant part of K-pop history in Gangnam.
"While SMTOWN Coex Artium itself has closed, its iconic exterior, particularly the large LED screens, remains a memorable spot for K-pop fans"
EXO
- Activity: Comeback Promotions & Fan Events
During EXO's comebacks, the building facade was transformed with giant posters and video displays, drawing large crowds of fans.
Girls' Generation
- Activity: Outdoor Screenings of MVs
The exterior screens frequently played Girls' Generation's iconic music videos, attracting fans and tourists.
NCT
- Activity: Digital Art Displays
NCT's dynamic and diverse concepts were often showcased through innovative digital art displays on the building's facade.
Red Velvet
- Activity: Album Release Advertisements
The exterior was prominently used to advertise Red Velvet's new album releases and concert promotions.
SHINee
- Activity: Tribute & Memorial Events
The exterior served as a gathering point for fans during tribute events and to celebrate SHINee's anniversaries.
Super Junior
- Activity: Fan Gatherings & Photo Opportunities
Fans often gathered outside to take photos with Super Junior's promotional images and celebrate special events.
TVXQ!
- Activity: Advertisements & Promotional Displays
The building's exterior featured large LED screens showcasing TVXQ!'s latest music videos and promotional content, making it a landmark for fans.
aespa
- Activity: AI & Metaverse Concept Showcases
aespa's futuristic concepts, including their AI avatars, were frequently featured on the building's exterior screens.
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