SMTOWN &STORE (Seongsu Branch)

Red Velvet EXO Girls' Generation Super Junior NCT aespa

Artist Connections

The official SM Entertainment merchandise store, a treasure trove for K-pop fans.

Located in the same building as the SM Entertainment headquarters, SMTOWN &STORE (Seongsu Branch) is a must-visit for fans of SM artists. This store offers a vast array of official merchandise, from albums and lightsticks to exclusive fan-specific items for groups like NCT, aespa, Red Velvet, EXO, and Girls' Generation. It's not just a retail space but a hub where fans can connect with their idols' latest activities through special events and promotions. The store frequently updates its inventory with new comeback collections and limited edition goods, making each visit a unique experience. For international K-pop fans, it's a prime location to collect authentic souvenirs and immerse themselves in the SM Entertainment universe, serving as a direct connection to the stars they admire.

"Located in the same building as the SM Entertainment headquarters, SMTOWN &STORE (Seongsu Branch) is a must-visit for fans of SM artists"

EXO

• Activity: Album Sales & Fan Collections
  EXO albums and a wide range of fan merchandise are available, making it a key destination for EXO-Ls to expand their collections.
• Activity: Official Merchandise Shopping
  A wide range of EXO official goods including albums, fan-specific items, and limited-edition merchandise is available.

Girls' Generation

• Activity: Legacy Merchandise & Anniversary Items
  While less frequent for new releases, the store still carries legacy Girls' Generation merchandise and celebrates their anniversaries with special items, honoring their enduring impact.
• Activity: Official Merchandise Shopping
  The store offers Girls' Generation albums, iconic merchandise, and special commemorative items.

NCT

• Activity: Merchandise Sales & Album Promotions
  This store sells official NCT merchandise, including albums, lightsticks, and fan-specific items. It also hosts events related to NCT's album releases.
• Activity: Official Merchandise Shopping
  Fans can purchase official NCT albums, lightsticks, photo cards, apparel, and various themed merchandise.

Red Velvet

• Activity: Official Goods & Comeback Collections
  The store offers official Red Velvet goods, including items from their latest comebacks and special collection releases, attracting fans looking for unique memorabilia.
• Activity: Official Merchandise Shopping
  Visitors can find Red Velvet's official albums, unique concept merchandise, and fan memorabilia.

Super Junior

• Activity: Official Merchandise Shopping
  Fans can purchase Super Junior's official albums, lightsticks, and a variety of merchandise celebrating their long career.

aespa

• Activity: Exclusive Merchandise & Fan Engagement
  Fans can purchase aespa's exclusive merchandise here, often featuring special collaborations or limited edition items. The store also serves as a point of fan engagement.

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