SMTOWN@DDP (Dongdaemun Design Plaza)

Red Velvet EXO Girls' Generation NCT TVXQ aespa

Artist Connections

A futuristic design hub that frequently hosts K-pop exhibitions and events, particularly for SM Entertainment artists.

Dongdaemun Design Plaza (DDP), with its iconic futuristic architecture, frequently serves as a major venue for K-pop exhibitions and events, particularly for SM Entertainment artists, whose core operations and fan bases are deeply connected to the Gangnam area. While not physically located in Gangnam, DDP is a critical cultural landmark for K-pop fans across Seoul, including those traveling from Gangnam. It has hosted various large-scale events, from elaborate exhibitions celebrating groups like EXO and NCT, to pop-up stores for TVX!, Girls' Generation, SHINee, and Red Velvet. These events provide immersive experiences for fans, offering exclusive merchandise, interactive displays, and unique photo opportunities. DDP's role as a prominent stage for K-pop engagement makes it an essential stop for fans seeking to dive deeper into the Hallyu experience, underscoring the interconnectedness of K-pop activities across Seoul.

"Dongdaemun Design Plaza (DDP), with its iconic futuristic architecture, frequently serves as a major venue for K-pop exhibitions and events, particula..."

EXO

• Activity: Album Launch Exhibitions & Pop-ups
  DDP has been a venue for major EXO album launch events, featuring interactive exhibits, merchandise sales, and art installations.
• Activity: Artist MD & Album Sales, Exhibition Spot
  SMTOWN@DDP offers a wide range of EXO merchandise, including albums, lightsticks, and exclusive fan items. Limited-time exhibitions celebrating their comebacks are also occasionally hosted.

Girls' Generation

• Activity: Artist MD & Album Sales, Commemorative Items
  Fans can find Girls' Generation's extensive discography and official merchandise, including items celebrating their anniversaries and solo activities of members.

NCT

• Activity: Latest MD & Album Releases, Fan Event Space
  Being one of SM's most active groups, SMTOWN@DDP is a key retail point for NCT's latest albums and diverse range of merchandise, often with interactive fan elements.
• Activity: Themed Exhibitions & Fan Experiences
  NCT-themed exhibitions and interactive fan experiences have been held at DDP, drawing large crowds of NCTzens.

Red Velvet

• Activity: Photo Zones & Pop-up Stores
  DDP provides space for Red Velvet related photo zones and limited-time pop-up stores, offering unique fan engagement.

TVX!

• Activity: Exhibitions & Fan Events
  DDP often hosts large-scale exhibitions and fan-centric events featuring TVX! memorabilia and interactive displays.

TVXQ!

• Activity: Artist MD & Album Sales
  As one of SM Entertainment's pioneering groups, TVXQ!'s official merchandise, albums, and special edition items are consistently available for purchase here, appealing to long-time fans.

aespa

• Activity: New Release MD & Album Sales, Digital Content Zone
  SMTOWN@DDP is a primary location for aespa's new album releases and their unique, metaverse-themed merchandise, often featuring digital content displays related to the group.

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