SMTOWN@Gangnam (Exterior Media Wall)

Red Velvet EXO Girls' Generation NCT aespa

A huge outdoor media wall on the COEX building, showcasing SM Entertainment artists' content.

Artist Connections

A huge outdoor media wall on the COEX building, showcasing SM Entertainment artists' content.

The SMTOWN@Gangnam exterior media wall, part of the COEX Artium complex, is a massive, attention-grabbing LED screen that lights up the intersection with vibrant K-pop content. It serves as a continuous display for music videos, comeback teasers, and special messages from SM Entertainment artists such as NCT, aespa, Red Velvet, EXO, and Girls' Generation. This visual spectacle creates an immersive experience for fans and passersby, transforming the urban landscape into a dynamic K-pop stage. Many fans gather here, especially during new releases, to witness their idols' latest content on an unparalleled scale, making it a prominent and easily accessible K-pop hotspot for photo opportunities and shared fan excitement.

"The SMTOWN@Gangnam exterior media wall, part of the COEX Artium complex, is a massive, attention-grabbing LED screen that lights up the intersection w..."

EXO

Activity: Music Video & Promotional Displays
EXO's iconic music videos and special messages are frequently featured, attracting a large number of EXO-Ls.

Girls' Generation

Activity: Archival & Special Event Displays
During special anniversaries or events, archival footage and celebratory messages for Girls' Generation are displayed.

NCT

Activity: Music Video & Promotional Displays
NCT's latest music videos, comeback teasers, and promotional content are frequently showcased on this massive outdoor screen.

Red Velvet

Activity: Music Video & Promotional Displays
Red Velvet's colorful music videos and concept photos are shown, celebrating their comebacks and anniversaries.