SPAO Hongdae Branch

Red Velvet EXO Super Junior NCT

Artist Connections

A fashion brand store known for K-pop idol collaborations and merchandise.

SPAO Hongdae branch is a major fashion retailer that has become deeply intertwined with the K-pop industry, especially with artists from SM Entertainment. The store is famous for its extensive collaboration collections with popular K-pop groups like EXO, NCT, Red Velvet, and Super Junior. These collaborations involve launching limited-edition clothing lines, often accompanied by in-store promotions, fan events, and special merchandise. For fans, visiting SPAO Hongdae is an opportunity to purchase official K-pop fashion, engage with brand ambassador activities, and feel a direct connection to their favorite idols through their style. It's a key shopping destination for anyone looking to incorporate K-pop fashion into their wardrobe and experience the commercial side of Hallyu.

"SPAO Hongdae branch is a major fashion retailer that has become deeply intertwined with the K-pop industry, especially with artists from SM Entertainm..."

EXO

• Activity: Collaboration Collections & Fan Events
  SPAO has frequently collaborated with EXO, launching special clothing lines and hosting in-store fan events, making it a significant spot for EXO-L (EXO fans).

NCT

• Activity: Brand Ambassador & Collection Launches
  NCT has served as brand ambassadors for SPAO, leading to dedicated clothing collections and promotional activities within the Hongdae store, drawing their fan base.

Red Velvet

• Activity: Seasonal Collections & Promotions
  Red Velvet has also collaborated with SPAO for various seasonal collections, with the Hongdae store being a key location for these product launches and promotions.

Super Junior

• Activity: Early Collaborations & Fan Merchandise
  Super Junior was one of the early K-pop groups to collaborate extensively with SPAO, with the Hongdae store offering a range of fan merchandise and apparel.

Youtube