SPAO Hongdae Branch
Artist Connections
A fashion brand store known for K-pop idol collaborations and merchandise.
SPAO Hongdae branch is a major fashion retailer that has become deeply intertwined with the K-pop industry, especially with artists from SM Entertainment. The store is famous for its extensive collaboration collections with popular K-pop groups like EXO, NCT, Red Velvet, and Super Junior. These collaborations involve launching limited-edition clothing lines, often accompanied by in-store promotions, fan events, and special merchandise. For fans, visiting SPAO Hongdae is an opportunity to purchase official K-pop fashion, engage with brand ambassador activities, and feel a direct connection to their favorite idols through their style. It's a key shopping destination for anyone looking to incorporate K-pop fashion into their wardrobe and experience the commercial side of Hallyu.
"SPAO Hongdae branch is a major fashion retailer that has become deeply intertwined with the K-pop industry, especially with artists from SM Entertainm..."
EXO
- Activity: Collaboration Collections & Fan Events
SPAO has frequently collaborated with EXO, launching special clothing lines and hosting in-store fan events, making it a significant spot for EXO-L (EXO fans).
NCT
- Activity: Brand Ambassador & Collection Launches
NCT has served as brand ambassadors for SPAO, leading to dedicated clothing collections and promotional activities within the Hongdae store, drawing their fan base.
Red Velvet
- Activity: Seasonal Collections & Promotions
Red Velvet has also collaborated with SPAO for various seasonal collections, with the Hongdae store being a key location for these product launches and promotions.
Super Junior
- Activity: Early Collaborations & Fan Merchandise
Super Junior was one of the early K-pop groups to collaborate extensively with SPAO, with the Hongdae store offering a range of fan merchandise and apparel.
